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About this service

Summary

SEO services that I offer is a comprehensive suite of services designed to enhance your website's visibility, drive targeted traffic, and improve search engine rankings through a data-driven, user-focused approach. Leveraging cutting-edge tools and techniques, we specialize in crafting customized SEO strategies that not only align with your unique business objectives but also set us apart with our commitment to transparency, continuous optimization, and delivering measurable results. Our expertise in technical SEO, content optimization, and link-building strategies ensures that we provide a holistic solution to meet and exceed your digital marketing goals.

Process

1. Initial Client Consultation

Understand the client's business objectives, target audience, and key performance indicators (KPIs).

Discuss the client's current online presence and any previous SEO efforts.

2. SEO Audit and Competitive Analysis

Conduct a comprehensive SEO audit of the client's website to identify technical, on-page, and off-page optimization opportunities.

Perform a competitive analysis to benchmark the client's website against competitors in terms of keywords, content, backlinks, and search rankings.

3. Strategy Development

Based on the audit findings and competitive analysis, develop a customized SEO strategy. This includes keyword targeting, content strategy, technical optimizations, link-building approach, and local SEO tactics if applicable.

4. Implementation Plan Creation

Outline a detailed implementation plan with timelines for each SEO component (technical, content, on-page, off-page).

Assign responsibilities and resources required for each task.

5. Technical SEO Implementation

Execute technical SEO improvements such as site speed optimization, mobile-friendliness, secure connections (HTTPS), and fixing crawl errors.

6. Content Optimization

Optimize existing website content and create new, high-quality content based on keyword research and content strategy.

Implement on-page SEO best practices, including optimizing title tags, meta descriptions, and header tags.

7. Link-Building Campaign

Start a targeted link-building campaign to acquire high-quality, relevant backlinks to enhance domain authority and rankings.

8. Local SEO Optimization (if applicable)

Optimize for local search by improving Google My Business listings, acquiring local citations, and targeting local keywords.

9. Monitoring and Reporting

Set up SEO performance tracking using tools like Google Analytics and Google Search Console.

Monitor keyword rankings, traffic, backlink profile, and other key metrics regularly.

10. Review and Optimization

Conduct monthly or quarterly reviews of the SEO campaign performance against the set KPIs.

Identify areas for improvement and adjust strategies accordingly for ongoing optimization.

11. Client Reporting and Communication

Provide regular, comprehensive reports to the client detailing progress, achievements, and next steps.

Maintain open lines of communication for feedback and adjustments to the strategy.

This SOP ensures a systematic approach to SEO that can be customized to meet the specific needs of each client while maintaining best practices for search engine optimization.

What's included

  • SEO Audit Report

    A detailed analysis of the current state of the client's website, identifying issues with site structure, content, metadata, user experience, and technical SEO factors that could be impacting search rankings

  • Keyword Research Report

    A comprehensive list of relevant keywords and phrases that target audiences are searching for, including insights on search volume, competition, and keyword ranking opportunities.

  • Competitive Analysis

    An overview of the client's main competitors in the digital space, focusing on their SEO strategies, keyword rankings, backlink profiles, and content approaches to identify opportunities for differentiation and improvement

  • On-Page SEO Optimization Plan

    Recommendations for optimizing web pages, including title tags, meta descriptions, header tags, and content enhancements to improve relevancy and rankings for targeted keywords.

  • Content Strategy

    A plan for creating or revising website content to improve engagement, relevance, and authority. This may include blog posts, articles, infographics, and other content types designed to attract and retain users.

  • Technical SEO Recommendations

    A report detailing technical issues that need to be addressed, such as site speed optimization, mobile-friendliness, secure connections (HTTPS), structured data markup, and crawl errors.

  • Backlink Strategy:

    Analysis of the current backlink profile with a strategy for acquiring high-quality, relevant backlinks to boost domain authority and rankings.

  • Local SEO Strategy

    For businesses targeting local markets, a plan to optimize local SEO elements, including Google My Business listings, local citations, and location-specific keywords.

  • SEO Performance Tracking Setup

    Configuration of tools like Google Analytics and Google Search Console to monitor website traffic, user behavior, conversion rates, and keyword rankings over time.

  • Monthly SEO Reports

    Regular updates that track the progress of the SEO efforts, including rankings for targeted keywords, traffic trends, backlink growth, and other key performance indicators.

  • Action Plan and Roadmap

    A prioritized list of SEO activities and milestones planned over the project duration, ensuring continuous improvement and adaptation to changing search engine algorithms and market trends.


Skills and tools

SEO Specialist
SEO Writer
SEO Content Manager
Ahrefs
Google Analytics
Google Search Console
SEMrush
Yoast SEO

Industries

Legal
Health Care
Real Estate

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