What's included

• 1. SEO Strategy Report

  Keyword Research and Analysis: A detailed report on targeted keywords, including search volume, competition level, and relevance to the client's business objectives. Competitor Analysis: Insights into competitors' content strategies, keyword targeting, and backlink profiles, offering a benchmark for improvement. Content Gap Analysis: Identification of topics and keywords that competitors are ranking for, which the client's website currently lacks.

• 2. Content Plan

  Editorial Calendar: A schedule of content creation and publication, including topics, keywords, and target dates to ensure consistent content output. Content Briefs for Each Piece: Detailed outlines for each content piece, including the target keyword, suggested headings, word count, and SEO guidelines.

• 3. SEO Optimized Content

  Web Pages and Blog Posts: Well-researched and SEO-optimized articles or web page content that addresses the target audience's needs and search intent. Product Descriptions: For e-commerce clients, SEO-optimized product descriptions that are designed to convert, while also ranking well in search results.

• 4. On-Page SEO Enhancements

  Meta Titles and Descriptions: Compelling and keyword-optimized meta titles and descriptions for each content piece to improve click-through rates from search engine results pages. Header Tag Optimization: Proper use of header tags (H1, H2, etc.) within content to improve readability and SEO. Image Alt Texts: Descriptive and keyword-relevant alt texts for images to improve web accessibility and contribute to image search rankings.

• 5. Technical SEO Audit Report

  Site Speed Analysis: Insights into the website's loading times with recommendations for improvements. Mobile Usability Report: Evaluation of the website's mobile-friendliness and suggestions for optimization. URL Structure and Navigation Recommendations: Advice on improving site architecture for both user experience and SEO.

• 6. Backlink Analysis Report

  Existing Backlink Profile: An overview of the current backlinks pointing to the client's website, assessing the quality and relevance. Backlink Opportunities: Identification of potential high-quality sites for future backlink outreach efforts.

• 7. Performance Metrics Baseline

  Current Rankings Report: A snapshot of where the client's website currently ranks for targeted keywords. Traffic Analysis: Baseline measurements of website traffic, engagement metrics, and conversion rates to track future progress.

• 8. Training and Support

  SEO Best Practices Guide: A document or workshop providing guidance on maintaining and improving SEO over time. Content Update Guidelines: Instructions on how to update content in the future while preserving SEO integrity. Post-Launch Support: A period of post-launch SEO monitoring and adjustments, with regular communication and reports.

• 9. Continuous Improvement Plan

  Recommendations for Future Content: Suggestions for new topics or types of content based on emerging trends or ongoing keyword research. SEO Trend Updates: Insights into the latest SEO trends and algorithm updates to keep the client informed and prepared for future changes.