What's included

• Digital Marketing Strategy Document

  A detailed plan that outlines the overall digital marketing approach, including objectives, target audiences, key messages, digital channels to be used, and the strategic rationale behind each choice.

• Competitive Analysis Report

  An in-depth analysis of competitors’ digital marketing efforts, identifying their strengths, weaknesses, and potential opportunities for differentiation.

• Audience Persona Profiles

  Detailed descriptions of the target customer segments, including demographic information, interests, behaviors, and how they interact online. This helps in tailoring content and messaging.

• SEO Audit and Strategy

  A report detailing the current SEO performance of the client's website with recommendations for improvement. This includes keyword research, on-page optimization strategies, and link-building approaches.

• Content Strategy Plan

  A roadmap for content creation that aligns with the marketing goals, including types of content (blog posts, videos, infographics), content calendar, distribution channels, and content governance.

• Social Media Strategy

  A plan that outlines which social media platforms to focus on, the type of content to share, posting frequency, and engagement strategies. It may also include a competitor benchmarking analysis for social media.

• Email Marketing Plan

  Guidelines and strategies for segmenting email lists, crafting engaging email campaigns, automation workflows, and measuring performance to optimize open rates and conversions.

• Paid Advertising Plan

  A strategy for paid channels, including PPC, display ads, and social media advertising. It outlines budget allocation, target audiences, ad formats, and performance metrics.

• Performance Measurement and Analytics Plan

  A framework for tracking, measuring, and analyzing the performance of digital marketing activities. It includes key performance indicators (KPIs), reporting templates, and analytics tools to be used.

• Implementation Timeline and Roadmap

  A phased plan detailing the implementation stages of the digital marketing strategy, including milestones, deadlines, and responsible parties.

• Training Materials and Workshops

  Documentation and sessions designed to educate the client's team on best practices, tools, and methodologies for executing and managing the digital marketing strategy.

• Recommendations for Tools and Technologies

  A list of recommended digital marketing tools and technologies tailored to the client's needs, including CRM systems, analytics platforms, content management systems, and automation tools.