Branding Essential

Starting at

$

1,000

About this service

Summary

I believe in the power of branding to make your business shine in a crowded marketplace. By working closely with you, I aim to create a visual identity that captures the essence of your business and resonates with your target audience. My friendly and professional approach ensures a smooth and enjoyable process, resulting in a brand identity you’ll be proud of!
💡 This service is ideal if:
- You just started your business
- You want to rebrand your existing business
- You plan to expand and need a scalable brand identity
-You aim for a memorable and enduring brand
-You seek a responsive partner with attention to detail

Process

1. Discovery: I start by getting to know your business, its values, target audience, and unique selling propositions. This helps me understand your vision and goals for the brand identity.
2. Research: I conduct thorough research to gain insights into your industry, competitors, and market trends. This knowledge forms the foundation of my creative direction.
3. Mood Board Presentation: Based on the research findings, I create a mood board that visually represents your brand’s overall look and feel. This is a starting point for the design process and helps us align our vision.
4. Feedback: I present the mood board to you. This is your opportunity to provide feedback and share your thoughts on the direction.
5. Concept Development:Based on your feedback, I developed initial design concepts for your brand. I explore various visual elements, styles, and themes that align with your brand identity.
6. Design Refinement:After hearing your thoughts and insights, I refine the chosen direction, incorporating your suggestions and preferences.
7. Finalization: Once you are satisfied with the refined design, I finalise the brand identity elements and prepare them for delivery.

FAQs

  • Can I request changes to the initial brand concepts?

    Absolutely! Your satisfaction is my priority. I encourage open communication and will work closely with you to incorporate your feedback and make necessary revisions until we achieve the perfect design.

  • How will we get started and communicate?

    After you purchase the service, I will kick off the process with an introduction meeting via Google Meet or through text communication—whichever method works better for you!

  • How long does the design process take?

    The entire process will take around 4 weeks, depending on the complexity and scope of the branding and the collaboration involved.

  • We live in different time zones. Will this be an issue

    Not at all! I’m very flexible! I can adjust my schedule to fit meetings and discussions at times convenient for you! Feel free to reach out with any questions or additional requests. I’m excited to collaborate with you!

What's included

  • Onboarding Call

    Welcome to Your Design Journey! Our adventure begins with a friendly chat to get to know each other! We’ll explore your brand stories and goals, crafting a solid strategy to achieve them together. I will also be asking you to fill a little questionnaire before hand too!

  • Logos Design

    I will create a unique and memorable logo that captures your brand's personality and becomes the cornerstone of your visual identity. This includes a variety of logotypes, such as primary, secondary, alternative, submark, and icon mark logos. (Depending on your choices)

  • Color Palette

    A thoughtfully curated colour palette reflects your brand's tone, evokes emotions, and ensures visual consistency across all brand touchpoints. If you have a preferred palette, please share it with us. If not, I will tailor one specifically for your brand.

  • Typography

    I will select complementary fonts to establish a distinctive typographic style. This is to ensure readability and enhancing your brand consistency.

  • Custom Icons (Optional)

    If needed I will be creating a custom brand icons that are unique graphic elements. They will be designed specifically to represent your brand. This can be favicon or playful blobs.

  • Printed Material Design (x3)

    I will extend your brand identity to essential stationery items like business cards, letterheads, envelopes, and more, ensuring a cohesive and professional look across all your communication materials. (You can pick any 3 of these). Additional Print Material Design can also be made at additional cost.

  • Canva Social Media Post Templates

    I will be creating 9 social media templates ensure a consistent and professional look across all platforms. This will save your time and effort in content creation. They are made to be for easy customisations and with your branding in mind. Ensuring that your message is clear and cohesive.

  • Brand Mockups

    Visual representations of how your brand identity will appear in real-life scenarios help you visualise its potential applications.

  • Revisions

    While I strive for perfection in the first go, revisions can be necessary. You’ll have 2 revisions to fine-tune your project.

  • Style Guide or Brand Guidelines

    Depending on your project's scope, you’ll receive either a One-Sheet Style Guide or a comprehensive Brand Guideline document. This outlines the rules and guidelines for implementing your brand identity, including logo usage, color specifications, and typography rules.

  • Optional Services

    Need something extra? We can discuss additional services before starting the project and add them at an additional rate. Even if we’re midway or have completed the project, I am here to support you. Feel free to ask for any additional add on, and I will invoice you separately.

  • Notion Portal

    For every client I will be setting up a special Notion Project Portal and share the link. This Portal will help you check up on any updates and work progress. I will also be storing any important resources and meeting notes on there!


Duration

4 weeks

Skills and tools

Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma

Industries

Graphic Design
Brand Marketing

Work with me