Visual Identity Design

Starting at

$

5,000

About this service

Summary

This is a full visual identity experience designed to translate your brand strategy into an unforgettable, cohesive design system. We craft an aesthetic direction rooted in strategy, combining intentional design, refined simplicity, and a Studio Sevd signature custom logotype that captures your brand’s essence. The result is a timeless identity system that feels elevated, flexible, and unmistakably yours.

Process

1. Creative Direction We begin with defining your creative direction, including the visual concept, mood, and aesthetic keywords that guide the entire design phase. This sets the tone for your brand’s look and feel, ensuring every detail aligns with your strategy and personality.
2. Design Process I develop your custom logotype to achieve a distinctive look that feels uniquely yours. Alongside, I design your full logo suite, color palette, type system, and supporting visual elements such as patterns or textures.
3. Brand Presentation You’ll receive a brand presentation showing the complete brand concept, logo system, and real-world mockups. This stage is all about visual storytelling and how your brand identity comes to life.
4. Revisions We refine the direction together through one or two thoughtful revision rounds, ensuring every element feels intentional.
5. Brand Guidelines & Brand Pack Once approved, I consolidate everything into a full Brand Guidelines document and a final brand pack with all exported assets, ready for launch and consistent use across all touchpoints.

FAQs

  • Do I need a brand strategy before this phase?

    You don't "need" to, but ideally, yes. A strong visual identity is built on a clear strategy. If you don’t have one, we can begin with the Brand Strategy package first, booking both together includes a 20% discount and ensures seamless alignment.

  • Will my logo be fully custom?

    Each logotype is carefully crafted using refined typography customization, not generic fonts. I start from type foundations and reshape letters, and details to create a distinctive mark that feels completely unique to your brand.

  • What will I receive at the end of the project?

    A complete Brand Guidelines document including your logo suite, color palette, typography system, and visual direction, ready to share with printers, developers, or collaborators.

  • Can I add collateral designs to this package?

    Yes! Add-ons like social media templates, business cards, or packaging designs can be included for an additional fee to complement your new brand.

  • Do you offer payment plans?

    Yes. The investment can be divided into two equal payments: 50% to begin, and 50% upon final delivery.

What's included

  • Visual Identity Design

    A complete identity system that defines your brand’s visual language. This includes concept development, brand mood, custom logo suite, color palette, typography, and supporting design elements such as patterns, textures, or illustrations, crafted to create a timeless and cohesive visual foundation.

  • Brand Guidelines Document

    A comprehensive document that consolidates all visual elements into one cohesive guide. It includes logo usage, color and type systems, imagery direction, and mockups, ensuring your brand remains consistent and elevated across every touchpoint.

Recommendations

(5.0)

Sevd has been such a great experience. She’s incredibly talented at what she does and really takes the time to understand your vision. Everything feels easy when collaborating with her because she communicates clearly and responds quickly.

Idayne Kaye

Client • Nov 5, 2025

A perfect experience that I will share

Agustina Rugilo

Freelancer • Nov 4, 2025

Working with Sevd was a wonderful experience. She is extremely professional, communicates clearly, and always takes the time to explain every detail of each task with warmth and kindness.

Shelle Jones

Client • Mar 1, 2024

Sevd Attention to detail is an A plus plus.

Absolutely adore Sevd and her work. This is my second time working with her and would choose her every time.


Client • Oct 4, 2025

Sana Rehman

Client • Sep 25, 2025

Working with Sevd was an absolute pleasure! She has an incredible eye for detail, truly understood the vision from the start, and was so accommodating throughout the process. I’m beyond happy with the final result - I love it!

Mike Blutstein • Conv3rt LLC

Client • Sep 23, 2025

Best person i've ever worked with on Contra. Sevd is an ARTIST and the most amazing person to work with. I am obsessed!!!!

Sevd is not only an amazing designer but also a standout business owner. Their professionalism,communication,and collaborative approach made the process seamless, and their aesthetic style was the perfect finishing touch. Highly recommend!

Purcella S • Whimzy

Client • Aug 28, 2025

Fantastic visionary. Very accommodating.

Kyle Ludwig • Marketing Ninjas

Client • Aug 13, 2025

Sevd was great at understanding the vision for our trade show booth design and made meaningful contributions to expanding it. We're excited to debut in Las Vegas thanks to her brilliant creative work.

Mimi Osman

Client • Jul 14, 2025

Thoroughly enjoyed working with Sevd from start to finish who was able to bring my vision and idea to life successfully. Her knowledge, attention to detail, patience, ability to offer fresh perspectives made it a smooth process.

Victoria LoMonaco • Pince Johnny

Client • May 29, 2025

Sevd was a dream come true to work with. I felt so lost on where to begin in creating a logo and Sevd went above and beyond. Making every step of the way easy and fun I am so in love with everything she created.

Valan Kaye • Kravit Jewelers

Client • May 22, 2025

Absolutely incredible designer, brand strategist and collaborator. Responsive, open to feedback, creative and excited about the work she does. She helped me bring my brand to life. I couldn't recommend her enough!

Summer Wiley

Client • Apr 20, 2025

Sevd's work is incredible! She completely understood what I was going for in terms of logo and type design. She listened to my comments and executed the revisions flawlessly. Her work is gorgeous-- I could not recommend her more!

Desiree Thomas • Contra

Client • Apr 11, 2025

Working with Sevd has been an absolute pleasure. She has an amazing eye for design, and her work is always thoughtful, clean, and beautiful. If you get the chance to work with her, do it. You won’t regret it.

Jolien / • MIRR

Client • Mar 11, 2025

Very happy with the cooperation. Really listened to my needs and feedback and was very patient. Top work!

Asthaar Kool • Kool Studio

Client • Feb 18, 2025

Sevd is an incredible designer and an absolute pleasure to work with! She delivers high-quality work quickly and efficiently.

Sarah Allali • Floode

Client • Jan 17, 2025

Sevd is one of the best contractors we’ve worked with. She’s highly responsive, thoughtfully guides you through the branding process, and went above and beyond to help create something truly distinctive in our industry.

Kevin Thomas • Pure Yeva

Client • Apr 25, 2023

Wonderful experience!

Another amazing job!


Client • Apr 27, 2023

Always a pleasure working with Sevd!


Client • Jul 13, 2023

Always a great experiance working with Sevd.


Client • Oct 29, 2023

Always great working with Sevd


Client • Oct 17, 2024

Great working with Sevd.


Client • Nov 10, 2024

Antoine Rousseau • Memento

Client • Sep 7, 2023

Impressed by Sevde's design & social media skills! She understood my project perfectly, delivering exceptional results. Would definitely recommend and work with her again. 🚀

It is always a pleasure to work with Sevd! She is a great designer and so pleasant to work with. I recommend Sevd for any creative project.


Client • Sep 20, 2024

Chloe Lawless

Client • Aug 8, 2024

Working with Sevd was such an incredible experience! She is creative, collaborative, intelligent, professional and extremely talented. Sevd created the most beautiful custom logo for me along with a stunning website for my floral business.

Ayodele Odefunsho

Client • Jan 23, 2024

So elated I chose to work with Sevd to help bring this brand to life. Communication was smooth, deliverables arrived promptly. Thank you so much Sevd. I couldn't have imagined a better experience for this. Your work is 100% excellent.

Adrian Velazquez

Client • Jan 16, 2024

Sevd was incredibly helpful in navigating me through the branding process. Her professionalism and creativity was more than I could hope for. I'll definitely work with her again on future projects.

Tera Harrison

Client • Dec 10, 2023

She was absolutely phenomenal and so kind and easy to work with. Our branding looks perfect!!

Working with Sevd was wonderful! She is a talented designer and I felt safe trusting her with my logo.

Sevd is an incredibly talented designer + problem solver who helped me elevate my branding to the next level in a smooth and professional process. She worked within the parameters I have given her which I loved. 110% recommend her!

This is my second time working with Sevd, and once again I am blown away! She understand my brand inside out and knows how to express my voice in any design task I give her. I cannot recommend her enough!


Client • Nov 14, 2023

Sevd was easy to work with, she took the time to fully understand the brief and asked appropriate questions. Sevd is a dedicated custom logo designer with a flair for elegant branding work.

Ghalia Gharbawi

Client • Sep 23, 2023

Sevda did amazing on my product catalogue and she also did my brand identity and logo. She is so easy to work with and she understands immediately what i have in mind. For sure i will continue working with her

Muneerah Alhasoon

Client • Sep 14, 2023

I have received the final files, and I’m amazed by the outcomes😍!! In guidelines everything is perfect, really love how organized it is🤍🤍 I’m really grateful to work with you Sevd !! The whole process is smooth and very professional🙏🏻 Love every single detail of it🤍🤍 I’m excited to share my amazing branding to the world 😍!! Hope to work with you again soon🤍!! All the best.

Zein Mikati

Client • Sep 13, 2023

Was So nice to work with them surely will hire them for more in the future.

Dokun Nochirionye

Client • May 3, 2023

Sevd is a professional and super talented brand designer. She created my personal brand assets in such a way that my true authentic self could shine through. All her selections and designs for my personal brand were spot on! I cannot wait build my website with them and serve my audience because now I have the right tools. I would recommend her a thousand times over. Thank you for doing such a fantastic job with my portfolio Sevd.

Arif Karagoz • Maandals

Client • Nov 3, 2022

We have been working with her on our branding and website for over a year, and she did an amazing job. She understood our vision quickly and created something that is even beyond our imagination. Highly recommended!


Duration

4 weeks

Skills and tools

Brand Design

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Industries

Fashion & Apparel
Fitness & Wellness
Beauty

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STARTING AT

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