What's included

• Moodboard

  We use moodboards to set the visual direction for the brand. A moodboard showcases, colors, type styles, photography styles etc.

• Logo (horizontal and stacked)

  Logos need to have a range of marks from complex to very simple, horizontal and stacked. You'll be prepared for anything at that point!

• Color Palette

  We will create and document your colors in PMS, CMYK and HEX Codes.

• Secondary Logo Mark

  We will create a secondary mark to make the identity more robust. Often we use this as an opportunity to highlight your special sauce with an additional graphic. Sometimes it is a monogram or graphic that lives on apparel. We will work with you to decide the best application.

• Font Family

  We will create a family of fonts that work well together and speak to your vibe. We will show them in context so you can see how they work.

• Ready-to-use Logo Files

  We provide .EPS, .jpg and .png files in black, white and full color so you pop them into your social accounts, website and apparel with ease.

• Brand Styleguide

  We will create Brand Styleguide PDF that will become a great resource for your team and an excellent guide for your vendors as well. It includes the dos and don'ts and they essence of your brand.