Logo Design

Alan Aguilera

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About this service

Summary

Kickstart your brand with a custom-designed logo that captures your unique vibe and vision. This package is perfect for new businesses, creators, or anyone ready to level up their branding. You’ll receive a full set of essentials to confidently launch your brand across digital and print platforms.

Process

Discovery & Briefing: We’ll start with a quick questionnaire or chat to understand your brand, target audience, style preferences, and goals for the logo.
Research & Inspiration: I’ll explore your industry, competitors, and visual trends to gather inspiration and identify opportunities for a unique design direction.
Sketching & Concept Development: Based on the brief, I’ll develop initial logo concepts—exploring shapes, typography, and icons that reflect your brand identity.
Concept Presentation: You’ll receive three distinct logo concepts to review. Each will include a short explanation of the design idea and how it aligns with your brand.
Feedback & Revisions: You choose your favorite direction, and we’ll go through up to 2 rounds of revisions to refine the logo until it feels just right.
Final Logo Delivery: Once approved, I’ll prepare and send your final logo files in all the necessary formats, along with your color palette and mockups so you're ready to launch.

What's included

  • Primary Logo Design

    A unique, custom-designed logo that reflects your brand’s personality, values, and style. Delivered in full color, black, and white variations.

  • Color Palette

    A carefully curated set of brand colors (typically 4–6) with HEX codes for digital use and CMYK values for print—perfect for building a consistent brand identity.

  • Logo File Formats

    You’ll receive your logo in the following formats for both web and print: PNG (transparent background) JPG (high-resolution) PDF (print-ready) SVG (scalable vector for all sizes)

  • Logo Mockups

    Professional mockups showing your logo in real-life settings (e.g., business cards, signage, packaging, social media) to help you visualize how your brand will look in the world.

Skills and tools

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Procreate

Procreate

More services

Branding 101

Example projects

Contact for pricing