Branding 101

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About this service

Summary

Choose my designs for a blend of creativity, precision, and strategic thinking. With a background in both graphic design and architecture, I approach each project with a deep understanding of form, function, and storytelling, ensuring your brand stands out. My passion for design, attention to detail, and dedication to client success set me apart in delivering impactful, custom solutions tailored to your unique vision.

What's included

  • Primary logo design (full color, black, and white versions)

    A custom logo that represents your brand's core values and personality. Delivered in full color, black, and white versions for versatility.

  • Favicon & Social Media Icons

    Optimized mini logo versions for your website tab icon and social profiles.

  • Color Palette

    A curated set of brand colors with HEX, RGB, and CMYK values for consistent use in print and digital applications.

  • Typography Selection

    Font pairings for headlines, body text, and accents that align with your brand’s tone and style.

  • Brand Guidelines PDF

    A reference document outlining logo usage, spacing, color rules, typography, and visual tone—ensuring brand consistency.

  • Brand Mockups

    Real-life visualizations of your logo and branding applied to items like business cards, signage, menus, and merchandise.

  • Branded Apparel & Items

    Designs for merchandise such as t-shirts, tote bags, mugs, hats, or packaging materials, with print-ready artwork files.

  • Social Media Templates

    Custom Instagram and Facebook post/story templates designed to stay on-brand and visually engaging.


Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma