A strong visual identity makes people recognise your brand in a second, and trust it faster. When your logo, colours and fonts work as one system, your business looks professional everywhere it appears.

This service builds that system. I design a visual identity around your brand, so every touchpoint looks consistent, from your website and social profiles to your packaging and print.

You approve the direction early. I share one moodboard before any design begins, then build the logo and identity around it and refine with you.

Best for businesses that already know who they are and need a look that matches.

Creative Direction One moodboard setting the look and feel: colour, typography, texture and style. You approve the direction before design starts.

Logo Design A logo built around the approved direction and refined with you. Final files include logo variations such as logomark and wordmark, in RGB and CMYK.

Colour Palette Primary and secondary colours chosen to suit your brand’s personality, with colour codes for print and digital.

Typography A font system for headings and body text, with guidance on where and how to use each.

Brand in Use Your identity shown on real applications such as business cards, social profiles, stationery and signage mockups, so you see how it works before you use it.

Brand Guidelines A style guide covering logo use, sizing, colours, typography and examples, so your team keeps the brand consistent.

Not included: brand research and strategy, packaging design, website design and social media creatives. These are separate services.