A logo alone doesn’t make a brand. A brand is the reason customers choose you over someone cheaper, and it’s built on clear positioning, a consistent look and a message people can repeat.

This service gives you all three. I research your market and competitors, define your positioning and voice, then design a visual identity that carries it. You end up with a brand that’s clear about who it’s for, different from competitors and consistent everywhere it appears.

I work in a fixed order so nothing is guesswork. Research comes first, strategy second, design last. One moodboard is shared before any design begins, so you approve the direction early and avoid costly rework later.

Brand Research Your market, audience and top competitors, studied and summarised in plain language. You see where competitors are crowded and where there’s room for you.

Brand Strategy Your target audience, unique selling point, positioning line and brand voice. This is the base for every message, design and campaign that follows.

Creative Direction One moodboard setting the look and feel: colour, typography, texture and style. You approve the direction before design starts.

Logo Design A logo built around the approved direction and refined with you. Final files include logo variations such as logomark and wordmark, in RGB and CMYK.

Colour & Typography A palette and font system chosen to match your positioning and work across print and digital.

Brand Guidelines A style guide covering logo use, colours, typography, brand voice and examples, so your team and any future designer keep the brand consistent.

Not included: social media, packaging or website design. These are separate services you can add.