What's included

• Logo variations:

  Primary Logo: The main version of the logo that represents the brand's core identity. Secondary Logo: A simplified or alternate version of the logo for versatile use. Sub marks: Smaller versions of the logo or elements that can be used in compact spaces. Monogram: A stylized abbreviation of the brand name for unique identification.

• Color Palette:

  Primary Colors: The main brand colors that convey its essence and evoke specific emotions. Secondary Colors: Additional colors that complement the primary palette for added flexibility. Color Codes: Specific color codes (RGB, CMYK, HEX) to ensure consistency in digital and print applications.

• Typography Guidelines:

  Fonts: Specification of primary and secondary fonts for headlines, body text, and other content. Font Pairing: Guidance on combining fonts for a visually appealing and harmonious look. Font Sizes: Recommended sizes for various content elements to maintain readability.

• Graphic Elements:

  Patterns: Custom patterns or textures that enhance the brand's visual appeal. Icons: Unique icons or illustrations that align with the brand's style and messaging. Illustrations: Custom graphics that can be used to represent specific concepts or ideas.

• Imagery Guidelines:

  Photography Style: Guidelines for selecting images that match the brand's aesthetic. Filters and Effects: Specific filters, effects, or editing techniques for consistent image treatment.

• Brand Collateral:

  Business Cards: Design templates for business cards with the brand's visual elements. Letterheads: Templates for official letterheads with consistent branding. Envelopes: Design guidelines for envelopes that reinforce the brand identity

• Digital Assets:

  Social Media Graphics: Templates for profile pictures, cover images, and post designs. Email Signatures: Guidelines for creating professional and branded email signatures

• Print Materials:

  Brochures and Flyers: Templates for promotional materials with consistent branding. Posters: Design guidelines for creating visually impactful posters.

• Guidelines Document:

  A comprehensive document outlining how to use each visual element correctly to ensure consistency across all mediums.

• Mockups and Usage Examples:

  Demonstrative mockups showcasing how the visual identity elements come together in real-world applications.