Logo design and a mini brand visual identity

Arlin Vartanian

Starting at

700

About this service

Summary

A well-tailored logo designed to connect with your target audience and reflect your brand's core values. Your logo will embody the essence of your brand and distinguish itself from competitors, leaving a lasting impression.

This service is ideal for:

Startups and small businesses building their brand identity.

Businesses want to refreshing their existing logo.

Companies standing out in a competitive market.

Organizations aligning their logo with brand values.

Entrepreneurs seeking a professional and memorable logo.

You will have a package with everything you need to look professional and reliable.

Process

Discovery: In this phase, we’ll get to know your business, product, values, vision, and target audience. This will be a relaxed and friendly session that helps me understand the character and style of your brand.

Research: I’ll research your business and competitors to identify the most suitable logo style for you. After 2-3 days, I’ll prepare an inspirational mood board that reflects the visual identity I believe will best represent your brand.

Design:

Step 1: Once the mood board is approved and we’re aligned, I’ll start crafting logos for your business. After 5 days I’ll present 2 different logo concepts, each with a unique idea and tailored design, presented in various mockups to show how the logo works in real-world applications.

Step 2: Over the next 2-3 days, I’ll seek your feedback and input. You’ll have the opportunity to request revisions or changes, with two rounds of revisions available to fine-tune the design.

Final Steps:

Step 1: Once you approve your logo, you’ll receive a logo kit in versatile formats (svg, ai, pdf, eps, jpeg) along with your brand's color palette and fonts to ensure consistency across all platforms. I’ll also prepare the final files for both print and web media use.

Step 2: Within 3-5 days, you’ll receive your mini brand book, which serves as a guide to using your brand identity across various situations and applications.

FAQs

1. Can I request revisions?
I include two revisions to ensure every detail in your logo and identity to satisfied you. Additional changes can be adding some small fee.
2. What is your payment process and how we get started?
I require an upfront deposit (30%-50%) before starting the project. The remaining balance is due upon completion, before delivering the final files. We can communicate via Google Meet or text messages.
3. How long will it take to complete my project?
The entire process typically takes 2-3 weeks, depending on how quickly you provide feedback.

What's included

1. logo
Primary logo, Horizontal, vertical, or simplified versions for different applications.
2. Color Palette
colors that represent the brand's personality and are used consistently across all materials.
3. Typography
Primary and secondary fonts (for headings, body text, and accents).
4. Brand Icon or Symbol (if applicable)
A standalone symbol or icon derived from the logo, used for app icons, favicons, or patterns.
5. Basic Brand Guidelines
A simple document outlining logo usage, color codes (e.g., HEX, RGB, CMYK), and font specifications. Guidelines on spacing, scaling, and inappropriate uses of the logo.
6. Stationery Design
A standard business card template, Letterhead, Email signature, are included in this service.
7. Social Media Assets
Profile picture and cover/banner design, Post templates for consistency across platforms, are included in this service.