Like your company product or service, your content should deliver value. It should engage and open the mind of a reader. Great content makes converting customers to the next stage in your funnel easier. When you answer your target audience's questions (including ones they didn't know to ask), you start building a valuable connection. Your community grows when people see you as the go-to entity for answers on topics and problems that keep them up at night.

As someone who has worked with a number of early-stage startups and small businesses for the last 5+ years, I know what it means to spark that early connection. It requires amplifying your voice, value, and unique magic.

An overlooked aspect of content writing is people. People look for content that speaks to them. All too often, content online feels dry, fluffy, and corporate-sounding. Content should feel like a value-adding conversation, not a textbook passage or small talk in an elevator.

How would you talk to a client or customer? How would ideally want to connect and relate with them?

I help your content reflect that. I help your content be the first impression that makes a customer or client want to continue the conversation.

Let's continue the conversation on creating your next article. I'd love the chance to work together and support what you're doing.

Kindly,

Lauren