Fractional Content Writer & Manager

Lauren Shroll

Starting at

/hr

About this service

Summary

A lot of earlier-stage startup teams struggle to do it all. They need to grow and push out content, but many founding teams I work with find themselves in a few tricky scenarios.

They know their ideal customer, but they don't know where to start when it comes to tackling social media and showing up online.

They know their audience and brand tone, but they need a hand in keeping everything organized, focused, and consistent.

They post consistently and have an existing strategy, but they're curious about expanding to new channels, pushing out more content, auditing their approach, embracing short-form video content, or just getting their time back.

As someone who has been Employee #1 and #5 in a startup team environment, I know what it means to be scrappy and move fast. In working together, you get more than a content writer.

You get a reliable and accountable team member who does quality work with a strategy in mind. You get someone who onboards quickly, works efficiently, and helps you tackle issues head-on.

Ways to Work Together

I offer an hourly option to start for teams that need minimal support and/or want to test the waters in working together. This is great for teams that need someone present for 10-15 hours per month to lend a hand. This is also the best approach for teams that are still earlier-stage and determining their needs and strategy to grow.

For longer-term projects with more deliverables, I work on a retainer basis. This is best for teams that need deliverables on a weekly basis, and want more hands-on support, including weekly/biweekly meetings to discuss strategy. A retainer is a cost-effective approach for teams needing 5-10 hours of content marketing support per week. Retainers start at $1000/month.

What's included

User Guides
Working alongside various members of the team, I can create user guides and technical documentation.
Email Newsletters/Sequences
Need to build out a nurture sequence or manage a monthly email newsletter? I'm your go-to person. I help brands manage consistent communication with their audience through value-adding emails.
Content Repurposing and Planning
Instead of re-creating the wheel every time you need to post content, let's work together to make your existing content and thought leadership pieces go further. I help you break down newsletters, videos, and long-form articles into smaller "bytes" that fill up your content calendar (with less work on your part).
Short-Form Articles & Announcements
Are big things happening in your business? Do you need help discussing your direction, or announcing an exciting partnership? Or maybe you need a short and snappy thought leadership piece. I'm here to help you craft your next chapter and share your expertise with the world.
Social Media Management/Strategy
Whether you're looking to break into the Pinterest space, embrace TikTok and Reels, or create a company Medium page, I can help. Not only can I help script out and ideate on your social posts, but I can hit publish as well. I help teams push out co-marketing and announcement content and set up new social media channels to make their content go further.
Webinar/Workshop Content Crafting
Does your team have an in-person or virtual Zoom event coming up? Are you stressed out by the fact that you have yet to outline the event and slides? Here's where I help: I can help outline and write your script and lean in to assist in designing your presentation slides for the big day.

Example projects