Product Design & Strategy

Joshua Crownwell

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About this service

Summary

Helping Startups Build Scalable, User-Centered Digital Products

I help startups create intuitive, visually compelling, and scalable digital products that not only solve user problems but drive business growth. Whether you’re starting from scratch or looking to scale an existing product, my expert design strategy ensures that your product is built with the user at the heart, is aligned with your business goals, and is ready for long-term success.

Process

1. Rapid Discovery & Validation

We start with focused, time-efficient research to quickly understand user needs, market opportunities, and your business goals. Through stakeholder workshops, competitor benchmarking, and early user surveys, we validate assumptions and align priorities.

2. Lean Design & Prototyping

I develop wireframes, mockups, and interactive prototypes in iterative cycles. This allows us to gather early user feedback and make agile adjustments, ensuring that your designs are practical, flexible, and aligned with your startup’s evolving needs.

3. Continuous Testing & Iteration

As development progresses, I continue testing and gathering user feedback. I iterate quickly to resolve issues and refine the user experience, ensuring a polished product that meets both business and user needs without slowing momentum.

FAQs

How do you ensure the design meets user needs?
I conduct thorough user research and usability testing throughout the process. This includes user interviews, surveys, and testing prototypes with real users to gather feedback and adjust the design accordingly.
What is the typical timeline for a product design project?
Typically, a product design project takes 6 to 12 weeks, depending on complexity. This includes research, design iterations, prototyping, testing, and final adjustments.
How involved will I be in the design process?
Your involvement is key to the project’s success. Regular check-ins, feedback sessions, and collaborative workshops ensure that the design aligns with your vision and meets your business goals.
What deliverables will I receive?
At the end of the project, you will receive a comprehensive design system, interactive prototypes, user journey maps, usability testing reports, and all final visual assets ready for development.
What happens after the design phase is complete?
After the design phase, I provide full support for the development team, ensuring they have all necessary assets and guidelines. Additionally, I offer post-launch analysis to collect user feedback and implement any improvements needed to enhance your product’s performance.

What's included

End-to-End Product Design Strategy
From the ground up or scaling for growth, I’ll help you define your product vision, user needs, and business objectives. Through research and analysis, we’ll craft a comprehensive strategy that positions your product for success in the market.
Custom Design System Development
I’ll create or refine a design system tailored to your product’s unique needs. This system will ensure visual consistency, streamline collaboration, and make future updates more efficient as you scale, with reusable components and style guidelines.
Interactive Prototypes for Early Testing & Feedback
I’ll design high-fidelity interactive prototypes that clearly show your product’s user flow and interactions. Whether you’re testing early concepts or refining existing features, these prototypes enable you to gather valuable user feedback and validate design choices before development.
Rapid Design Iterations & Continuous Feedback
Startups need speed. I specialize in fast, iterative design processes that allow us to test, refine, and pivot quickly. With frequent feedback loops, we’ll keep your product aligned with both user expectations and evolving business goals.
User Research & Audience Insights
I conduct user research to gather actionable insights about your target audience, even if you’re still in the conceptual phase. Deliverables include user personas, journey maps, and prioritized needs that will guide the design and development of your product.
Usability Testing & Actionable Feedback
I organize and conduct usability tests to identify pain points in your product and provide detailed reports with actionable recommendations. This ensures your product will be intuitive, user-friendly, and ready for launch.
Feature Ideation & Scalable Design
Whether you’re launching your MVP or expanding features for scalability, I’ll work with you to ideate, design, and prototype new features. Each design is crafted for seamless integration into your growing product, ensuring scalability and adaptability as you grow.
Final Visual Assets for Development
Once designs are finalized, I provide all the visual assets you need—icons, images, graphics—optimized for development and aligned with your brand identity. These assets ensure a smooth and efficient handoff to the development team.
Ongoing Design Support & Scaling
As your startup evolves, so should your product. I offer ongoing design support to help you scale your product, continuously refine user experience, and introduce new features that meet business needs and delight users.