☀️ Solaris Brand Strategy + Design

Roberto Simoes

(0)

Starting at

2,000

About this service

Summary

Welcome to Solaris Brand Fusion, where strategy and creativity converge to craft brands as radiant as the sun. Through the art of brand strategy and market research, I'll guide you on a journey to unveil a brand that shines brightly with your essence, business, and message.

A well-defined brand is more than just a logo; it's a celestial beacon that illuminates your path, allowing you to communicate clearly, stand out in the marketplace, and connect with your ideal clients.

Whether you're a new business or an established one needing rebranding, I'll create a branding package that speaks directly to your audience, aligns with your industry, and outshines your cosmic competitors.

The essence of a successful branding process lies in aligning authentic insights and decisive actions. Together, we'll journey inward to uncover the core truths of your brand, empowering you to project your values and uniqueness outward to the world.

PROCESS

Week 1 - Onboarding and Brand Exploration:

Client portal and complete process onboarding

Market Research

Audience Observation

Current Brand Audit (if applicable)

Week 2 - Brand Definition:

Define brand values, mission, and brand vision.

Define your Unique Selling Proposition (USP)

Define your Ideal Client and develop 3 Personas

Brand Tone of Voice definition

Customer Journey Mapping

Week 3 - Creative Direction and Logo:

Mood Board

Logo

Stationery and supporting graphics

Week 4 - Prepare to Launch:

Source Files

Brand Book

FAQ

For whom is this package ideal?

Those ready to dive deep into their branding efforts to significantly impact the world.

What can you expect from me?

20+ years supporting small to big companies to transform ideas into real and impacting design solutions.

I love collaboration, listen carefully to your feedback, and never take anything personally because I understand that different points of view are essential to the evolution of any project.

A lot of respect. Respect for your project, your aspirations, your professional background, and, most importantly, respect for you as a fellow human being.

What does this project need from you?

Your total commitment.

Your complete understanding of your business.

What's included

Client Portal
A Notion client portal where you can see & follow the whole process. This is also where you'll get all your deliverables and learn how to use each of them, which will turn into your brand guideline! For design feedback, we will use Figma.
Research
Embark on a cosmic journey to understand the market landscape, trends, and brand positioning.
Audience Observation
Identify and analyze the cosmic demographics, psychographics, behaviors, and preferences of the target audience.
Brand Audit
Illuminate the current brand perception, strengths, weaknesses, cosmic opportunities, and threats (SWOT analysis) if applicable.
Brand Essence
Define the core solar essence, values, mission, and brand vision.
Differentiation
Identify your unique cosmic propositions (USPs) and advantages that set the brand apart.
Audience Segmentation
Segment the target audience based on demographics, psychographics, and behavior to tailor cosmic messaging and positioning.
Messaging
Define key cosmic pillars, tone of voice, and brand traits to guide communication efforts.
Journey Mapping
Map out the journey to identify cosmic touchpoints, interaction, and engagement opportunities.
Logo *
Experience the emblem crafted to reflect your brand's radiant essence, shining brightly amidst the cosmic expanse.
Stationery *
Craft business cards, letterheads, envelopes, and social banners that reflect your brand's essence and project a unified and professional presence across the cosmic realm.
Online Presence Templates *
Create templates for social media efforts in various formats.
Source Files
With your seal of approval, prepare the final files in multiple formats, poised for print and digital applications. Your brand's future begins here as we launch you into cosmic success.
Brand Book
A comprehensive PDF outlining your brand's verbal and visual celestial design to guide any of your current and future collaborators (creating content, websites, packaging, etc).
Copyright
Possess full celestial ownership and copyright of the final design, allowing you to wield it as your solar beacon across the cosmic expanse.
Modification Rounds *
This package allows for two modifications for assets marked with an *. Deliverables without the * are not eligible for modifications.