What's included

• Brand Strategy

  Brand strategy is essential for building and maintaining a meaningful presence in the market, influencing consumer perception, and impacting overall business performance. It involves several steps regarding the brand, differentiators, objectives, mission, vision, and values, purpose, manifesto, positioning, target audience, our essence and attributes, visual aspects, and tone of voice.

• Visual Identity

  
Visual identity is what makes people remember who you are. Specific colors and shapes visually represent your values and characteristics, making the brand unique and memorable in the collective memory. - Brand (Logo and variations) - Color palette - Supporting typography - Texture/pattern and graphic elements - Presentation PDF with brand applications - Closed files for printing and digital - Delivered formats: .ai, .pdf, .eps, .jpg, .svg, and .png.

• Brand book


  Brand guidelines document provides essential information for the correct reproduction of the brand, thus protecting its fundamental characteristics, avoiding misuse, and facilitating memorization and perception by the audience.