Brand Identity Design
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About this service
Summary
What's included
Brand Strategy
Brand strategy is essential for building and maintaining a meaningful presence in the market, influencing consumer perception, and impacting overall business performance. It involves several steps regarding the brand, differentiators, objectives, mission, vision, and values, purpose, manifesto, positioning, target audience, our essence and attributes, visual aspects, and tone of voice.
Brand Identity
Primary logo and logo variations (horizontal, vertical, icon) Color palette Supporting typography Graphic textures and elements Brand presentation PDF with basic applications Print-ready files (as agreed in the contract) Delivered formats: AI, PDF, EPS, SVG, PNG, JPG
Brand book
Brand guidelines document provides essential information for the correct reproduction of the brand, thus protecting its fundamental characteristics, avoiding misuse, and facilitating memorization and perception by the audience.
Example projects
Recommendations
(5.0)
Client • Nov 7, 2025
Recommended
Flavia is a truly wonderful designer — talented, thoughtful, and deeply committed to her craft. Collaborating with her was an inspiring and seamless experience from start to finish. She brings clarity, sensitivity, and a sharp creative eye to every step of the process. I'm so grateful for the exchange and would work with her again in a heartbeat.
Client • Oct 27, 2025
Recommended
Working with Flávia is always an inspiring experience. She’s talented, organized, and has a creativity that truly stands out. With every project, she manages to reinvent herself and bring something new, always with dedication, refinement, and great taste. A partner who turns any idea into something special.
Skills and tools
Brand Design
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Industries