What's included

• Brand Strategy

  Brand strategy is essential for building and maintaining a meaningful presence in the market, influencing consumer perception, and impacting overall business performance. It involves several steps regarding the brand, differentiators, objectives, mission, vision, and values, purpose, manifesto, positioning, target audience, our essence and attributes, visual aspects, and tone of voice.

• Brand Identity

  Primary logo and logo variations (horizontal, vertical, icon) Color palette Supporting typography Graphic textures and elements Brand presentation PDF with basic applications Print-ready files (as agreed in the contract) Delivered formats: AI, PDF, EPS, SVG, PNG, JPG

• Brand book


  Brand guidelines document provides essential information for the correct reproduction of the brand, thus protecting its fundamental characteristics, avoiding misuse, and facilitating memorization and perception by the audience.