Packaging Design Scope & OfferKim Dero
The packaging design process is crafted to turn brand vision into shelf-ready impact. Starting by uncovering strategic opportunities and defining a clear market position, then shape a bold creative direction that sets the foundation for everything that follows. From concept to execution, I design and refine a distinctive packaging system built to stand out, connect, and convert—delivering premium, production-ready assets and scalable options to elevate the brand wherever it shows up.
What's included
1. Discovery & Strategy
We begin by aligning on brand goals, target audience, and competitive landscape to ensure the packaging performs both strategically and visually. Includes:
• Brand and product immersion
• Market & shelf-set review
• Key objectives and success criteria
2. Creative Direction
Establishing a strong creative foundation to guide all design decisions. Includes:
• Moodboard exploration
• Visual language definition (color, typography, materials, finishes)
• 2–3 distinct creative routes
3. Packaging Design
Translating the chosen direction into a compelling, production-ready packaging system.
Includes:
• Primary packaging design (e.g. bottle, box, label)
• Front-of-pack and back-of-pack design
• Hierarchy, layout, and brand storytelling
4. Refinement & Iteration
We collaborate closely to refine the design and ensure it meets both creative and commercial needs.
Includes:
• Up to 2 rounds of revisions
• Design optimization for clarity, impact, and usability
5. Production-Ready Files
Preparing final assets for seamless handoff to manufacturers and printers. Includes:
• Print-ready artwork files
• Dieline integration
• Color and finish specifications
6. Optional Add-Ons
Available to extend and elevate the system.
• Secondary SKUs or variants
• 3D renders or lifestyle visuals
• Print supervision or vendor coordination
• Packaging guidelines
Example work
Starting at$100 /hr
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Graphic Designer
Packaging Designer
Print Designer
Service provided by
Kim Dero Portland, USA
Packaging Design Scope & OfferKim Dero
Starting at$100 /hr
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Graphic Designer
Packaging Designer
Print Designer
The packaging design process is crafted to turn brand vision into shelf-ready impact. Starting by uncovering strategic opportunities and defining a clear market position, then shape a bold creative direction that sets the foundation for everything that follows. From concept to execution, I design and refine a distinctive packaging system built to stand out, connect, and convert—delivering premium, production-ready assets and scalable options to elevate the brand wherever it shows up.
What's included
1. Discovery & Strategy
We begin by aligning on brand goals, target audience, and competitive landscape to ensure the packaging performs both strategically and visually. Includes:
• Brand and product immersion
• Market & shelf-set review
• Key objectives and success criteria
2. Creative Direction
Establishing a strong creative foundation to guide all design decisions. Includes:
• Moodboard exploration
• Visual language definition (color, typography, materials, finishes)
• 2–3 distinct creative routes
3. Packaging Design
Translating the chosen direction into a compelling, production-ready packaging system.
Includes:
• Primary packaging design (e.g. bottle, box, label)
• Front-of-pack and back-of-pack design
• Hierarchy, layout, and brand storytelling
4. Refinement & Iteration
We collaborate closely to refine the design and ensure it meets both creative and commercial needs.
Includes:
• Up to 2 rounds of revisions
• Design optimization for clarity, impact, and usability
5. Production-Ready Files
Preparing final assets for seamless handoff to manufacturers and printers. Includes:
• Print-ready artwork files
• Dieline integration
• Color and finish specifications
6. Optional Add-Ons
Available to extend and elevate the system.
• Secondary SKUs or variants
• 3D renders or lifestyle visuals
• Print supervision or vendor coordination
• Packaging guidelines
Example work
$100 /hr