Packaging Design Scope & Offer by Kim DeroPackaging Design Scope & Offer by Kim Dero

Packaging Design Scope & Offer

Kim Dero

Starting at

100

/hr

About this service

Summary

The packaging design process is crafted to turn brand vision into shelf-ready impact. Starting by uncovering strategic opportunities and defining a clear market position, then shape a bold creative direction that sets the foundation for everything that follows. From concept to execution, I design and refine a distinctive packaging system built to stand out, connect, and convert—delivering premium, production-ready assets and scalable options to elevate the brand wherever it shows up.

Deliverables

1. Discovery & Strategy

We begin by aligning on brand goals, target audience, and competitive landscape to ensure the packaging performs both strategically and visually. Includes: • Brand and product immersion • Market & shelf-set review • Key objectives and success criteria

2. Creative Direction

Establishing a strong creative foundation to guide all design decisions. Includes: • Moodboard exploration • Visual language definition (color, typography, materials, finishes) • 2–3 distinct creative routes

3. Packaging Design

Translating the chosen direction into a compelling, production-ready packaging system.  Includes: • Primary packaging design (e.g. bottle, box, label) • Front-of-pack and back-of-pack design • Hierarchy, layout, and brand storytelling

4. Refinement & Iteration

We collaborate closely to refine the design and ensure it meets both creative and commercial needs.  Includes: • Up to 2 rounds of revisions • Design optimization for clarity, impact, and usability

5. Production-Ready Files

Preparing final assets for seamless handoff to manufacturers and printers. Includes: • Print-ready artwork files • Dieline integration • Color and finish specifications

6. Optional Add-Ons

Available to extend and elevate the system. • Secondary SKUs or variants • 3D renders or lifestyle visuals • Print supervision or vendor coordination • Packaging guidelines

What's included

1. Discovery & Strategy
We begin by aligning on brand goals, target audience, and competitive landscape to ensure the packaging performs both strategically and visually. Includes: • Brand and product immersion • Market & shelf-set review • Key objectives and success criteria
2. Creative Direction
Establishing a strong creative foundation to guide all design decisions. Includes: • Moodboard exploration • Visual language definition (color, typography, materials, finishes) • 2–3 distinct creative routes
3. Packaging Design
Translating the chosen direction into a compelling, production-ready packaging system.  Includes: • Primary packaging design (e.g. bottle, box, label) • Front-of-pack and back-of-pack design • Hierarchy, layout, and brand storytelling
4. Refinement & Iteration
We collaborate closely to refine the design and ensure it meets both creative and commercial needs.  Includes: • Up to 2 rounds of revisions • Design optimization for clarity, impact, and usability
5. Production-Ready Files
Preparing final assets for seamless handoff to manufacturers and printers. Includes: • Print-ready artwork files • Dieline integration • Color and finish specifications
6. Optional Add-Ons
Available to extend and elevate the system. • Secondary SKUs or variants • 3D renders or lifestyle visuals • Print supervision or vendor coordination • Packaging guidelines

Example projects

Moodboard Strategy for Belgium Sugar Brand

Skills and tools

Graphic Designer

Packaging Designer

Print Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop