Founding companies often start building a product only to find themselves running ahead with product-first mindsets and features, leaving the core idea to be invisibly “understood” by the founding team.

Gaining alignment and documenting these core ideologies as a north star is a critical step for new companies to help articulate their story to stakeholders, investors, the broader market, and ultimately their customers.

Startups need growth yesterday, not another slide deck. Erica has specifically designed this package for startups to help them succinctly articulate: what we do, who we are for, and our differentiated value and translates that to ready-to-use assets that can be repurposed for many marketing channels.