Positioning & Messaging for Startups: Strategy Sessions & Assets by Erica FosterPositioning & Messaging for Startups: Strategy Sessions & Assets by Erica Foster

Positioning & Messaging for Startups: Strategy Sessions & Assets

Top Independent

Erica Foster

Starting at

10,000

About this service

Summary

Founding companies often start building a product only to find themselves running ahead with product-first mindsets and features, leaving the core idea to be invisibly “understood” by the founding team.

Gaining alignment and documenting these core ideologies as a north star is a critical step for new companies to help articulate their story to stakeholders, investors, the broader market, and ultimately their customers.

Startups need growth yesterday, not another slide deck. Erica has specifically designed this package for startups to help them succinctly articulate: what we do, who we are for, and our differentiated value and translates that to ready-to-use assets that can be repurposed for many marketing channels.

What's included

3 two-hour virtual strategy sessions
3 two-hour virtual strategy sessions facilitated by Erica where she leads key stakeholders through a series of guided exercises that answer a startups most fundamental questions. You keep the frameworks and slides. ◾️ Session 1: Positioning ◾️ Session 2: Value Propositions ◾️ Session 3: Messaging
5 go-to-market assets to use and repurpose
A set of assets that clearly articulates new positioning and messaging to socialize with advisors, investors, the organization, or other key stakeholders. ✔ 1 Messaging Guide & Starter Copy ✔ 1 Problem/Solution Narrative Deck ✔ 1 Webpage or Landing Page Wireframe Copy ✔ 1 Product One-Pager ✔ 1 Customer Testimonial (Client provides customer)

Example projects

Positioning & Messaging for Series A SaaS Startup

Duration

2 weeks

Skills and tools

Marketing Strategist

Product Marketer

Sales-Driven Marketing

Google Slides

More services

Go-to-Market Consulting

STARTING AT

$100/hour

hourly rate