Linkedin Ads that Generate High Quality Leads
Chris Arden
5
Starting at
$
100
/hrAbout this service
Summary
What's included
Account Setup & Audit
• LinkedIn Campaign Manager setup and configuration • Audit of existing LinkedIn campaigns (if applicable) • Account structure organization (campaigns, audiences, ad sets) • Recommendations for quick wins and initial optimizations
Audience Research & Targeting
• In-depth audience research based on industry, job title, seniority, etc. • Development of custom audiences and lookalike segments • Retargeting strategy to re-engage previous visitors and leads • Exclusion targeting to minimize wasteful spend on non-ideal audiences
Campaign Strategy & Planning
• Custom campaign structure based on specific objectives (brand awareness, lead generation, conversions) • Selection of ad types (sponsored content, message ads, dynamic ads, etc.) • Budget allocation and pacing recommendations • Multi-phase campaign planning (awareness, consideration, decision)
Ad Creative Development & Copywriting
• High-quality ad copywriting tailored to the LinkedIn audience • Creation of visually engaging graphics or video content for LinkedIn’s ad formats • Multiple ad variations for A/B testing and performance improvement • Optimization of ad placements and formats for mobile and desktop
Landing Page Optimization
• Alignment of landing page content with ad messaging and objectives • Recommendations for CRO (Conversion Rate Optimization) to boost conversions • A/B testing for landing page elements (headlines, CTAs, layout) • Mobile optimization to ensure a seamless user experience
Conversion Tracking & Analytics
• LinkedIn Insight Tag setup for conversion tracking and retargeting • Integration with Google Analytics and other analytics tools • Setup of custom conversions (form fills, sign-ups, downloads) • Tracking of key metrics (CPC, CTR, conversion rate, cost-per-conversion)
Recommendations
(5.0)
Client • Nov 14, 2024
Recommended
Chris is a pleasure to work with. He's a great communicator and makes sure that the scope is understood and project goals are met. Chris approaches challenges with enthusiasm, and works seamlessly with distributed cross-functional teams. His positive attitude and willingness to share his expertise and knowledge helped to raise the overall bar for our team.
Client • Nov 13, 2024
Recommended
I’ve had the pleasure of working with Chris for several years, and he has consistently been an invaluable resource and professional contact. His wealth of knowledge, excellent communication skills, and ability to set clear timelines and goals make him stand out. Chris is always willing to jump on a quick call to provide clarification and offers insightful, constructive feedback. He delivers high-quality results that drive meaningful impact and is a true asset to any team.
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