What's included

• Account Setup & Audit

  • LinkedIn Campaign Manager setup and configuration • Audit of existing LinkedIn campaigns (if applicable) • Account structure organization (campaigns, audiences, ad sets) • Recommendations for quick wins and initial optimizations

• Audience Research & Targeting

  • In-depth audience research based on industry, job title, seniority, etc. • Development of custom audiences and lookalike segments • Retargeting strategy to re-engage previous visitors and leads • Exclusion targeting to minimize wasteful spend on non-ideal audiences

• Campaign Strategy & Planning

  • Custom campaign structure based on specific objectives (brand awareness, lead generation, conversions) • Selection of ad types (sponsored content, message ads, dynamic ads, etc.) • Budget allocation and pacing recommendations • Multi-phase campaign planning (awareness, consideration, decision)

• Ad Creative Development & Copywriting

  • High-quality ad copywriting tailored to the LinkedIn audience • Creation of visually engaging graphics or video content for LinkedIn’s ad formats • Multiple ad variations for A/B testing and performance improvement • Optimization of ad placements and formats for mobile and desktop

• Landing Page Optimization

  • Alignment of landing page content with ad messaging and objectives • Recommendations for CRO (Conversion Rate Optimization) to boost conversions • A/B testing for landing page elements (headlines, CTAs, layout) • Mobile optimization to ensure a seamless user experience

• Conversion Tracking & Analytics

  • LinkedIn Insight Tag setup for conversion tracking and retargeting • Integration with Google Analytics and other analytics tools • Setup of custom conversions (form fills, sign-ups, downloads) • Tracking of key metrics (CPC, CTR, conversion rate, cost-per-conversion)