Pay Per Click (PPC) marketing - Google Ads and or Microsoft Ads
Starting at
$
95
/hrAbout this service
Summary
Our PPC Marketing service is designed to drive measurable results through Google Ads and Microsoft Ads, from initial account setup to advanced optimization strategies. We focus on targeted keyword selection, tailored ad copy, and continuous A/B testing to maximize ROI, with a data-driven approach to budget management and audience targeting. With monthly reports and insights, we ensure your campaigns remain aligned with your goals and consistently optimized for performance.
What's included
Account Setup & Audit
• Full account setup for Google Ads and Microsoft Ads • Comprehensive audit of existing campaigns • Identification of quick-win opportunities and optimizations • Structured account organization (campaigns, ad groups, keywords)
Keyword Research & Strategy
• In-depth keyword research and selection based on intent • Competitive keyword analysis • Identification of high-value, high-intent keywords • Negative keyword list creation to minimize wasteful spending
Campaign Structure & Planning
• Custom campaign structure based on objectives (awareness, lead gen, sales) • Smart bidding strategies (CPC, CPA, ROAS) • Ad group organization to ensure relevance and Quality Score improvements • Campaign scheduling to align with peak times and budget allocation
Ad Copy & Creative Development
• High-quality ad copywriting tailored to the target audience • Multiple ad variations for A/B testing • Ad extensions (site links, callouts, structured snippets) • Creative direction for visual ad formats (display, video)
Landing Page Optimization
• Analysis and recommendations for landing page alignment • A/B testing for landing page effectiveness • CRO (Conversion Rate Optimization) strategies to maximize conversions • Mobile optimization for responsive landing pages
Skills and tools
Industries
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