Pay Per Click (PPC) marketing - Google Ads and or Microsoft Ads
Starting at
$
95
/hrAbout this service
Summary
What's included
Account Setup & Audit
• Full account setup for Google Ads and Microsoft Ads • Comprehensive audit of existing campaigns • Identification of quick-win opportunities and optimizations • Structured account organization (campaigns, ad groups, keywords)
Keyword Research & Strategy
• In-depth keyword research and selection based on intent • Competitive keyword analysis • Identification of high-value, high-intent keywords • Negative keyword list creation to minimize wasteful spending
Campaign Structure & Planning
• Custom campaign structure based on objectives (awareness, lead gen, sales) • Smart bidding strategies (CPC, CPA, ROAS) • Ad group organization to ensure relevance and Quality Score improvements • Campaign scheduling to align with peak times and budget allocation
Ad Copy & Creative Development
• High-quality ad copywriting tailored to the target audience • Multiple ad variations for A/B testing • Ad extensions (site links, callouts, structured snippets) • Creative direction for visual ad formats (display, video)
Landing Page Optimization
• Analysis and recommendations for landing page alignment • A/B testing for landing page effectiveness • CRO (Conversion Rate Optimization) strategies to maximize conversions • Mobile optimization for responsive landing pages
Recommendations
(5.0)
Client • Nov 14, 2024
Recommended
Chris is a pleasure to work with. He's a great communicator and makes sure that the scope is understood and project goals are met. Chris approaches challenges with enthusiasm, and works seamlessly with distributed cross-functional teams. His positive attitude and willingness to share his expertise and knowledge helped to raise the overall bar for our team.
Client • Nov 13, 2024
Recommended
I’ve had the pleasure of working with Chris for several years, and he has consistently been an invaluable resource and professional contact. His wealth of knowledge, excellent communication skills, and ability to set clear timelines and goals make him stand out. Chris is always willing to jump on a quick call to provide clarification and offers insightful, constructive feedback. He delivers high-quality results that drive meaningful impact and is a true asset to any team.
Skills and tools
Paid Marketing Specialist
SEO Specialist
Search Engine Marketer
Axe
Google Ads
Microsoft Advertising
SEMrush
Snov.io
Industries