Branding | Visual Identity Design

Pro

Aidana Sakbay

Starting at

1,200

About this service

Summary

I will capture your brand's unique essence through visual identity design that reflects its core values and attracts your ideal clients. By diving deep into your brand’s story, audience, and vision, I create designs that are both visually appealing and strategically aligned with your goals. My approach ensures that your brand stands out, resonates with your target market and builds meaningful connections.

Process

1. Discovery Call

We begin with a deep dive into understanding your brand, its values, vision, and ideal clients. This phase allows us to align on your goals and establish the foundation for your visual identity.

2. Concept Development

I create 3 style direction options (moodboards) that visually represent the essence of your brand. These options help set the tone and direction for the overall design, showcasing potential colour schemes, typography, and visual elements.

3. Logo Design

From the chosen style direction, I design your primary logo and secondary logos where applicable. These elements will be versatile and scalable for various applications, from digital platforms to print materials.

4. Colour Palette & Typography

I develop a colour palette that complements your brand identity and conveys the right emotions. Alongside, I select typography that aligns with your brand's personality and ensures readability across all platforms.

5. Mockups

I bring your brand to life by showcasing your logo, colour palette, and typography in mockups. This allows you to see how the design will look in real-world applications, for example, business cards, websites, and promotional materials.

6. Brand Guidelines

I create a comprehensive brand guidelines document, detailing the usage of your logo, colour palette, typography, and visual elements. This ensures consistency across all channels and helps maintain your brand identity in the long run.

7. Revisions

You’ll have 2 rounds of revisions to fine-tune your designs. I will make sure your feedback is incorporated, and that the final brand identity aligns perfectly with your vision and goals.

8. Final Deliverables

Once the designs are finalised, I will deliver all the assets in various formats, including vector files, and provide you with the full brand guidelines for easy reference.

Timeline: 3-4 Weeks

The entire process is designed to take approximately 3-4 weeks from start to finish, ensuring quality and attention to detail every step of the way.

What's included

Brand Identity
3 style direction options (moodboards), logo collection (primary, secondary, logomark), colour palette, typography styling, imagery
Mockups
High-quality mockups showcasing the brand’s visual identity applied to various mediums for a cohesive brand experience.
Brand Guidelines
A comprehensive document outlining logo usage, colour palette, typography, and imagery style to ensure consistent brand identity across all platforms.

Example projects

Brand Identity Design for Genomix

Brand Identity | Chokola Café

Brand Identity | Java Love Coffee

Recommendations

(5.0)

Samuel Naef • 8Billionminds

Client • Apr 10, 2025

Recommended

Aidana was great to work with on 8Billionminds, she understood clearly what was asked and created the appropriate designs needed and attended the weekly calls as required. Thanks so much for helping improve our platform and helping develop the great designs as needed!

Kaznagul Kanatova • GenomiX

Client • Apr 8, 2025

Recommended

I highly recommend Aidana Sakbay as a talented and professional designer. She developed the brand identity, logo, and visual elements for my company, GenomiX Bioscience Academy, and truly brought our vision to life. Her creativity, attention to detail, and ability to translate our values into a clean and modern design were exceptional. Aidana was also very responsive and easy to work with throughout the entire process. I’m genuinely grateful for her contribution to our brand.

Babek Gasanov • House of Joinery Ltd.

Client • Apr 8, 2025

Recommended

We've worked with Aidana multiple projects, and she consistently delivers high-quality work on time and within budget. She's creative, professional, and incredibly efficient. Always a pleasure to work with—highly recommended!

Duration

4 weeks

Skills and tools

Brand Designer