An Expansive Visual Identity SystemZane Snyder
With over 20 years experience in multiple disciplines of art & design. I have a proven track record of putting companies on the right track by giving them a world class look. I specialize in typography and perfect digital drafting with a very discerning style.
What's included
Concept Development
First step is to come up with a concept. That process starts with an evaluation of existing brand materials, and research into the brand’s competitors, market, and target audience. Defining the core values of the brand to guide the design. Then I develop a mood board representing the brand’s style, including colors and inspiration.
Logotype or Logomark
Development of original symbols, including icons, custom lettering, or a combination of these. Design Iterations; Creation of initial logo concepts and multiple revisions based on client feedback. Delivery of the finalized logo in various formats.
Typography
Choosing primary and secondary typefaces that complement the brand’s new logo. Guidelines for font sizes, styles, and usage to maintain brand consistency.
Color texture pattern shine
Bring the identity to life by selecting a color palette for web and print. Add richness by adding textures, patterns, and photographic elements. Incorporation of any special effects or finishes that enhance the brand’s presentation.
Brand Style Guide
Logo Usage Guidelines: Rules for logo placement, spacing, and color variations. How to use the detailed logomark, and when to use an icon.
Color Palette Guidelines: How to use the primary and secondary colors, including texture and pattern application.
Typography Guidelines: Font usage rules and examples.
Imagery: Recommendations for using photos, illustrations, textures, patterns, and special effects.
Zane's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Sketch
Brand Design
Creative Director
Graphic Designer
Service provided by
Zane Snyder Los Angeles, USA
An Expansive Visual Identity SystemZane Snyder
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Sketch
Brand Design
Creative Director
Graphic Designer
With over 20 years experience in multiple disciplines of art & design. I have a proven track record of putting companies on the right track by giving them a world class look. I specialize in typography and perfect digital drafting with a very discerning style.
What's included
Concept Development
First step is to come up with a concept. That process starts with an evaluation of existing brand materials, and research into the brand’s competitors, market, and target audience. Defining the core values of the brand to guide the design. Then I develop a mood board representing the brand’s style, including colors and inspiration.
Logotype or Logomark
Development of original symbols, including icons, custom lettering, or a combination of these. Design Iterations; Creation of initial logo concepts and multiple revisions based on client feedback. Delivery of the finalized logo in various formats.
Typography
Choosing primary and secondary typefaces that complement the brand’s new logo. Guidelines for font sizes, styles, and usage to maintain brand consistency.
Color texture pattern shine
Bring the identity to life by selecting a color palette for web and print. Add richness by adding textures, patterns, and photographic elements. Incorporation of any special effects or finishes that enhance the brand’s presentation.
Brand Style Guide
Logo Usage Guidelines: Rules for logo placement, spacing, and color variations. How to use the detailed logomark, and when to use an icon.
Color Palette Guidelines: How to use the primary and secondary colors, including texture and pattern application.
Typography Guidelines: Font usage rules and examples.
Imagery: Recommendations for using photos, illustrations, textures, patterns, and special effects.
Zane's other services
Contact for pricing