Brand Strategy
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About this service
Summary
I will start with a 4c analysis (company, consumer, context, and competitors). With this, I will create a positioning and brand DNA. Finally, a visual identity is created.
What's included
Positioning
Research to the best positioning of your brand, about target group, service and value.
Brand DNA
Position, Personality and Purpose of the brand.
Visual Identity
Visual identity of the brand created out of the Brand DNA. Logo, colors, typography, visual elements, tone of voice and examples of digital print.
BONUS: Launching Campaign
Create the first interaction with the brand through a fitting launching campaign.
Example projects
Skills and tools
Brand Designer
Brand Strategist
Market Researcher
Adobe Illustrator
Adobe InDesign
Procreate