Timeless visual identity
Starting at
$
1,500
About this service
Summary
Together, we’ll create a visual identity that reflects your values and goals, helping you stand out in a competitive market.
This service is perfect for startups in the development phase, seeking a professional look to attract the right audience and investors.
If you’re tired of DIY branding and constantly feeling dissatisfied, I’ll help you strategically design a timeless identity aligned with your vision, mission, and audience. This time, you’ll be proud of your brand’s look—a design built to last for decades, if not centuries.
My Design Process
1. Discovery: We'll begin with a collaborative session to discuss your company, target audience, vision, mission, goals, and expectations. Together, we'll define your desired brand positioning and establish the project's initial scope and budget.
2. Mood Boards: To visualize your brand's aesthetic direction, I'll create 2-3 mood boards. These collections of images will showcase logos, textures, colors, typography, patterns, and other visual elements relevant to your brand.
3. Design & Thumbnailing: I'll brainstorm logo concepts and develop 2-3 initial thumbnail sketches, which I'll present along with relevant examples. This phase also includes color palette curation, font selection, and the development of supporting graphics. This typically takes around two weeks.
4. Revisions & Refinement: The project includes two rounds of revisions/refinement. Additional revisions will be billed separately. To maximize the effectiveness of these rounds, please allow a few days for internal review and stakeholder feedback consolidation before sharing your suggestions.
5. Touchpoints: Once the visual identity is finalized, I'll design the agreed-upon brand collateral, applying the new visual identity and ensuring they are ready for use.
6. Hand-off: After any necessary refinements, I'll deliver the final files as outlined in the project scope. A standard visual identity project includes the logo, supporting graphics, brand guidelines, and marketing collateral.
Frequently Asked Questions
Timeline: Project duration depends on scope and complexity, but typically ranges from 4-6 weeks. Timely feedback from all stakeholders is crucial for maintaining momentum.
First Iteration Feedback: While it's rare for a client to completely reject the initial concepts, if this occurs, the available revision rounds will be used to ensure a satisfactory outcome. Most projects are finalized within 2-3 revision rounds.
Pricing: I require a 50% upfront payment (non-negotiable, except for projects with significantly larger budgets) to secure resources and begin the project. The remaining 50% is due upon design approval.
File Delivery: I can provide a well-organized vector file as part of the final deliverables, which is often preferred by clients.
Print & Digital Files: Yes, all deliverables are provided in print-ready and digital formats, ensuring they are "ready to use."
Post-Project Support: I offer two months of post-project support. Please don't hesitate to contact me with any questions or implementation challenges.
What's included
What's included
**Brand Toolkit** Includes primary and secondary logos, supporting assets (patterns, shapes, etc.) in various formats (SVG, EPS, PNG, JPG) delivered in a zip file. A Figma file is available upon request. **Brand Manual** A comprehensive guide on using brand assets, covering logo usage, color palettes, typography, layouts, and photography style, with examples for clarity. **Brand Touchpoints** Ready-to-use marketing collaterals like business cards, ads, merchandise, social media templates, and presentation decks, tailored to project needs.
Duration
3 weeks
Skills and tools
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