Mini Brand Starter: Essential Elements for a Strong Beginning

Shivani Moger

Starting at

600

About this service

Summary

I help small businesses create bold, modern, and cohesive brand identities with services like logo design, color palettes, and brand guidelines. My designs are purposeful, aligning with your vision to ensure your brand stands out.

What Makes Me Unique With a bold, minimal style and a strategic, collaborative approach, I craft tailored branding solutions that resonate with your audience and make your business unforgettable.

Process

My Design Process

Enquiry & Discovery When you reach out, you’ll fill out a quick form to share your goals. From there, I’ll set up a discovery call (via Calendly) to learn more about your business, its challenges, and your vision. We’ll also discuss pricing at this stage.

Proposal & Onboarding After our chat, I’ll send over a tailored project proposal outlining objectives, solutions, and the process of working together. If you’re ready to move forward, I’ll draft the contract and invoice, and you’ll get access to your personalized client portal on Notion. It’s a one-stop hub for everything—files, progress, and FAQs.

Brand Strategy We’ll dive into your brand’s purpose, values, audience, and goals through strategy calls and research. This step helps us align on the brand’s direction, laying the foundation for impactful design.

Creative Direction I’ll create mood boards and word maps to refine the visual tone. Together, we’ll finalize the direction to ensure the designs truly resonate with your vision.

Design This is where the magic happens! I’ll design your logo suite, visual assets, and brand elements based on our strategy. Everything is presented with context, explaining how it aligns with your brand goals.

Feedback & Revisions Your input is vital. I’ll share the concepts with clear context and make revisions (if needed) to ensure the design is just right.

Offboarding Once the project wraps, I’ll provide a comprehensive brand guideline document, final files, and a goodbye packet with tips for future use. We’ll also hop on a call to review everything and answer any last questions.

What's included

Mini brand questionnaire
A comprehensive set of questions to uncover your brand’s vision, goals, and unique personality, ensuring the design reflects your essence.
Creative direction document
A curated mood board and strategy overview to define your brand’s visual tone and align the design process with your objectives.
Mini logo suite
A versatile logo set featuring the primary logo, secondary logo, and a submark to maintain consistency across platforms.
Color palette
A professionally curated selection of brand colours with HEX, RGB, and CMYK codes for seamless application across mediums.
Final files (SVG, png, jpeg)
High-quality files delivered in multiple formats to support both digital and print usage effortlessly.
Brand guideline sheet
A concise, easy-to-follow document outlining logo usage, colour palette, and typography to maintain brand consistency.

Example projects