Small Business Starter: From Vision to Visuals

Shivani Moger

Starting at

1,000

About this service

Summary

This package is perfect for small businesses ready to make a lasting impression with a professional and cohesive brand identity. It includes everything you need, from a detailed brand strategy and creative direction to a complete logo suite, typography, color palette, and more. With three rounds of revisions and final files in multiple formats, you’ll have a flexible and impactful brand ready for any platform.

Process

My Design Process

Enquiry & Discovery When you reach out, you’ll fill out a quick form to share your goals. From there, I’ll set up a discovery call (via Calendly) to learn more about your business, its challenges, and your vision. We’ll also discuss pricing at this stage.

Proposal & Onboarding After our chat, I’ll send over a tailored project proposal outlining objectives, solutions, and the process of working together. If you’re ready to move forward, I’ll draft the contract and invoice, and you’ll get access to your personalized client portal on Notion. It’s a one-stop hub for everything—files, progress, and FAQs.

Brand Strategy We’ll dive into your brand’s purpose, values, audience, and goals through strategy calls and research. This step helps us align on the brand’s direction, laying the foundation for impactful design.

Creative Direction I’ll create mood boards and word maps to refine the visual tone. Together, we’ll finalize the direction to ensure the designs truly resonate with your vision.

Design This is where the magic happens! I’ll design your logo suite, visual assets, and brand elements based on our strategy. Everything is presented with context, explaining how it aligns with your brand goals.

Feedback & Revisions Your input is vital. I’ll share the concepts with clear context and make revisions (if needed) to ensure the design is just right.

Offboarding Once the project wraps, I’ll provide a comprehensive brand guideline document, final files, and a goodbye packet with tips for future use. We’ll also hop on a call to review everything and answer any last questions.

What's included

Detailed Questionnaire
This comprehensive questionnaire helps gather key information about your business, target audience, and brand goals. It ensures we have a clear understanding of your vision and sets a solid foundation for the design process.
Brand Strategy
A detailed brand strategy outlines your brand’s core values, mission, and target audience. It serves as a blueprint for how your brand communicates and connects with its customers.
Creative direction document
A curated moodboard and strategy overview to define your brand’s visual tone and align the design process with your objectives.
Full Logo Suite
The full logo suite includes your primary logo, secondary logos, and brand icons, designed for flexible use across different platforms. It ensures consistency in how your logo is represented while offering options for diverse applications.
Brand Mark
A brand mark is a distinctive symbol or emblem that represents the essence of your brand. It helps your audience quickly recognize and connect with your business.
Typographical Suite
The typographical suite consists of selected fonts and typefaces that complement your brand’s identity. It ensures your brand’s voice is consistent across all written materials, enhancing legibility and style.
Color Palette
The color palette defines the primary and secondary colors that represent your brand’s personality. These colors are selected to create visual harmony and evoke specific emotions in your audience.
Patterns/Illustrations
Custom patterns or illustrations add a unique visual layer to your branding, enhancing its distinctiveness. These elements are designed to be used across various brand touchpoints, providing texture and depth to your visual identity.
Icons/Stickers
Icons and stickers are small, graphical elements that convey messages quickly and add personality to your brand. They’re perfect for use on websites, social media, and promotional materials.
Final Files (SVG, PNG, JPEG)
You’ll receive your final designs in multiple file formats, including SVG, PNG, and JPEG, for use across various digital and print platforms. These files are optimized for flexibility and high-quality reproduction.
Brand Guidelines:
The brand guidelines document provides a detailed overview of how to apply your brand elements consistently. It includes rules for logo usage, typography, color application, and more, ensuring your brand is represented accurately across all media.