Launch Strategy by Joshua Lipka

Launch Strategy

Joshua Lipka

Contact for pricing

About this service

Summary

Overview Description This is a deep-dive strategic service designed to give your launch clarity, confidence, and impact. Through data-driven insights and creative direction, I help you define your brand story, audience, and positioning, then develop a comprehensive roadmap that encompasses messaging, marketing channels, and measurable goals. You’ll leave with a clear plan and toolkit to execute your launch successfully from start to finish.

Perfect For

Established brands preparing for a complete rebrand or product relaunch.

Startups planning a major public launch or new service rollout.

Nonprofits or organizations introducing a new campaign or initiative.

What’s Included

Brand Story Development

Target Audience Definition

Unique Selling Proposition (USP)

Competitive + Market Analysis

SWOT Analysis

Core Message + Brand Voice

Taglines + Slogans

Launch Timeline + Marketing Channels

Content Strategy Framework

Budget + Resource Planning

KPI + Reporting Dashboard

Deliverables

Brand Strategy Report: A comprehensive document defining your mission, positioning, audience insights, and visual/verbal direction is the foundation of your launch.

Competitive + Market Insights: A detailed analysis of your industry landscape, including trends, competitor positioning, and opportunities for differentiation.

Messaging Framework: Your brand story, tagline, slogans, and key messages crafted for clarity, emotion, and consistency across all platforms.

Launch Timeline + Marketing Plan: A structured roadmap that outlines when and how to release your content, including campaign phases, channel mix, and engagement goals.

Budget + Resource Allocation Plan: An itemized outline that helps you allocate your budget and team resources efficiently to maximize impact.

KPI Dashboard + Tracking Guide: A framework for measuring success, complete with recommended tools, analytics setup guidance, and key performance indicators to track growth post-launch.

FAQs

How long does the Launch Strategy process take?
Typically 6–8 weeks, depending on project scope and the depth of market research involved.
What if I already have a marketing team in place?
That’s great! This service complements your internal or agency team. I’ll create the overarching roadmap, and your team can implement it with confidence.
Can you help execute the launch, too?
Yes! While this service focuses on strategy and planning, I offer optional add-ons for campaign execution, content creation, and design rollout.
Is this service suitable for nonprofit organizations or small businesses?
Absolutely. I tailor each strategy to fit your scale, audience, and budget, while keeping your goals at the forefront.
Will I receive editable files or templates?
Yes, all strategic documents, content calendars, and KPI trackers are delivered in editable formats (Google Docs/Sheets or Notion templates).

What's included

Brand Strategy Report
A comprehensive document defining your mission, positioning, audience insights, and visual/verbal direction is the foundation of your launch.
Competitive + Market Insights
A detailed analysis of your industry landscape, including trends, competitor positioning, and opportunities for differentiation.
Messaging Framework
Your brand story, tagline, slogans, and key messages crafted for clarity, emotion, and consistency across all platforms.
Launch Timeline + Marketing Plan
A structured roadmap that outlines when and how to release your content, including campaign phases, channel mix, and engagement goals.
Budget + Resource Allocation Plan
An itemized outline that helps you allocate your budget and team resources efficiently to maximize impact.
KPI Dashboard + Tracking Guide
A framework for measuring success, complete with recommended tools, analytics setup guidance, and key performance indicators to track growth post-launch.

Skills and tools

Brand Strategist

Business Strategist

Marketing Strategist