Launch StrategyJoshua Lipka
Overview Description
This is a deep-dive strategic service designed to give your launch clarity, confidence, and impact. Through data-driven insights and creative direction, I help you define your brand story, audience, and positioning, then develop a comprehensive roadmap that encompasses messaging, marketing channels, and measurable goals. You’ll leave with a clear plan and toolkit to execute your launch successfully from start to finish.
Perfect For
Established brands preparing for a complete rebrand or product relaunch.
Startups planning a major public launch or new service rollout.
Nonprofits or organizations introducing a new campaign or initiative.
What’s Included
Brand Story Development
Target Audience Definition
Unique Selling Proposition (USP)
Competitive + Market Analysis
SWOT Analysis
Core Message + Brand Voice
Taglines + Slogans
Launch Timeline + Marketing Channels
Content Strategy Framework
Budget + Resource Planning
KPI + Reporting Dashboard
Deliverables
Brand Strategy Report: A comprehensive document defining your mission, positioning, audience insights, and visual/verbal direction is the foundation of your launch.
Competitive + Market Insights: A detailed analysis of your industry landscape, including trends, competitor positioning, and opportunities for differentiation.
Messaging Framework: Your brand story, tagline, slogans, and key messages crafted for clarity, emotion, and consistency across all platforms.
Launch Timeline + Marketing Plan: A structured roadmap that outlines when and how to release your content, including campaign phases, channel mix, and engagement goals.
Budget + Resource Allocation Plan: An itemized outline that helps you allocate your budget and team resources efficiently to maximize impact.
KPI Dashboard + Tracking Guide: A framework for measuring success, complete with recommended tools, analytics setup guidance, and key performance indicators to track growth post-launch.
What's included
Brand Strategy Report
A comprehensive document defining your mission, positioning, audience insights, and visual/verbal direction is the foundation of your launch.
Competitive + Market Insights
A detailed analysis of your industry landscape, including trends, competitor positioning, and opportunities for differentiation.
Messaging Framework
Your brand story, tagline, slogans, and key messages crafted for clarity, emotion, and consistency across all platforms.
Launch Timeline + Marketing Plan
A structured roadmap that outlines when and how to release your content, including campaign phases, channel mix, and engagement goals.
Budget + Resource Allocation Plan
An itemized outline that helps you allocate your budget and team resources efficiently to maximize impact.
KPI Dashboard + Tracking Guide
A framework for measuring success, complete with recommended tools, analytics setup guidance, and key performance indicators to track growth post-launch.
FAQs
Typically 6–8 weeks, depending on project scope and the depth of market research involved.
That’s great! This service complements your internal or agency team. I’ll create the overarching roadmap, and your team can implement it with confidence.
Yes! While this service focuses on strategy and planning, I offer optional add-ons for campaign execution, content creation, and design rollout.
Absolutely. I tailor each strategy to fit your scale, audience, and budget, while keeping your goals at the forefront.
Yes, all strategic documents, content calendars, and KPI trackers are delivered in editable formats (Google Docs/Sheets or Notion templates).
Joshua's other services
Contact for pricing
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Google Ads
Google Analytics
Google Apps
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LinkedIn
Brand Strategist
Business Strategist
Marketing Strategist
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Joshua Lipka proChicago, USA
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Launch StrategyJoshua Lipka
Contact for pricing
Tags
Google Ads
Google Analytics
Google Apps
Instagram
LinkedIn
Brand Strategist
Business Strategist
Marketing Strategist
Overview Description
This is a deep-dive strategic service designed to give your launch clarity, confidence, and impact. Through data-driven insights and creative direction, I help you define your brand story, audience, and positioning, then develop a comprehensive roadmap that encompasses messaging, marketing channels, and measurable goals. You’ll leave with a clear plan and toolkit to execute your launch successfully from start to finish.
Perfect For
Established brands preparing for a complete rebrand or product relaunch.
Startups planning a major public launch or new service rollout.
Nonprofits or organizations introducing a new campaign or initiative.
What’s Included
Brand Story Development
Target Audience Definition
Unique Selling Proposition (USP)
Competitive + Market Analysis
SWOT Analysis
Core Message + Brand Voice
Taglines + Slogans
Launch Timeline + Marketing Channels
Content Strategy Framework
Budget + Resource Planning
KPI + Reporting Dashboard
Deliverables
Brand Strategy Report: A comprehensive document defining your mission, positioning, audience insights, and visual/verbal direction is the foundation of your launch.
Competitive + Market Insights: A detailed analysis of your industry landscape, including trends, competitor positioning, and opportunities for differentiation.
Messaging Framework: Your brand story, tagline, slogans, and key messages crafted for clarity, emotion, and consistency across all platforms.
Launch Timeline + Marketing Plan: A structured roadmap that outlines when and how to release your content, including campaign phases, channel mix, and engagement goals.
Budget + Resource Allocation Plan: An itemized outline that helps you allocate your budget and team resources efficiently to maximize impact.
KPI Dashboard + Tracking Guide: A framework for measuring success, complete with recommended tools, analytics setup guidance, and key performance indicators to track growth post-launch.
What's included
Brand Strategy Report
A comprehensive document defining your mission, positioning, audience insights, and visual/verbal direction is the foundation of your launch.
Competitive + Market Insights
A detailed analysis of your industry landscape, including trends, competitor positioning, and opportunities for differentiation.
Messaging Framework
Your brand story, tagline, slogans, and key messages crafted for clarity, emotion, and consistency across all platforms.
Launch Timeline + Marketing Plan
A structured roadmap that outlines when and how to release your content, including campaign phases, channel mix, and engagement goals.
Budget + Resource Allocation Plan
An itemized outline that helps you allocate your budget and team resources efficiently to maximize impact.
KPI Dashboard + Tracking Guide
A framework for measuring success, complete with recommended tools, analytics setup guidance, and key performance indicators to track growth post-launch.
FAQs
Typically 6–8 weeks, depending on project scope and the depth of market research involved.
That’s great! This service complements your internal or agency team. I’ll create the overarching roadmap, and your team can implement it with confidence.
Yes! While this service focuses on strategy and planning, I offer optional add-ons for campaign execution, content creation, and design rollout.
Absolutely. I tailor each strategy to fit your scale, audience, and budget, while keeping your goals at the forefront.
Yes, all strategic documents, content calendars, and KPI trackers are delivered in editable formats (Google Docs/Sheets or Notion templates).
Joshua's other services
Contact for pricing