Brand Identity Logo Kit

Pro

Joshua Lipka

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About this service

Summary

Overview Description The Logo Kit is a streamlined branding package that delivers everything you need to launch your business with confidence and clarity. You’ll walk away with a professional logo system, color palette, and usage guide, designed to ensure your brand looks polished and consistent across all platforms, from social media to print materials.
Perfect For
Startups and entrepreneurs launching a new brand and needing a strong visual foundation.
Small businesses that want to elevate their DIY logo into something strategic and professional.
Creatives or service providers who want consistent branding without a complete rebrand.
What’s Included
Primary, Secondary, Submark, and Logomark (Icon)
Custom Color Palette
Mini Logo Guidelines (usage, spacing, and colors)
Print & Web File Formats (AI, PNG, SVG, PDF, JPEG)
Deliverables
Brand Discovery Questionnaire: A short but strategic pre-design form to understand your business goals, audience, and desired brand vibe, the foundation for every design choice.
Logo System: A cohesive logo family, including your primary logo, secondary variation, submark, and icon, ensuring flexibility for any platform or layout.
Color Palette: A custom-curated set of brand colors designed to evoke the right emotions and maintain visual harmony across print and digital.
Logo Guidelines: A concise guide that explains logo usage, spacing, and color applications, ensuring your brand remains consistent.
Final File Package: All logo assets organized and delivered in print-ready and web-optimized formats, giving you everything you need to use your new brand immediately.

FAQs

  • How long does the Logo Kit take to complete?

    Typically, 4–5 weeks, depending on the number of feedback rounds and project complexity.

  • What if I already have some logo ideas?

    Perfect! You’re welcome to share sketches, examples, or ideas during the strategy phase. I’ll refine them into a professional and cohesive brand mark.

  • Can I request specific colors or fonts?

    Yes! You can share any preferences in the questionnaire, and I’ll ensure they fit cohesively within your final logo system.

  • How many revisions are included?

    You’ll receive one major revision round after the initial concept presentation to ensure your logo feels just right.

  • Will I get editable files?

    Yes, you’ll receive editable vector files (AI or EPS) as well as high-resolution exports for print and digital use.

What's included

  • Brand Discovery Questionnaire

    A short but strategic pre-design form to understand your business goals, audience, and desired brand vibe, the foundation for every design choice.

  • Logo System

    A cohesive logo family, including your primary logo, secondary variation, submark, and icon, ensuring flexibility for any platform or layout.

  • Color Palette

    A custom-curated set of brand colors designed to evoke the right emotions and maintain visual harmony across print and digital.

  • Logo Guidelines

    A concise guide that explains logo usage, spacing, and color applications, ensuring your brand remains consistent.

  • Final File Package

    All logo assets organized and delivered in print-ready and web-optimized formats, giving you everything you need to use your new brand immediately.

Skills and tools

Brand Design

Logo Designer

Marketing Strategist

Adobe Illustrator

Adobe Illustrator

Affinity Designer

Affinity Designer

Figma

Figma

Framer

Framer

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