The goal of this project is help you elevate your brand, with a visual identity that can stand the test of time and differentiate you from your competitors. It’s not enough to make a logo and call it a day — you need a designer who can think through your brand image and express it with branding (a logotype, brand colors and brand fonts) that tell your singular story, setting you up for success. A logotype is a typography-driven logo of your brand name (example: most clothing brands)... see FAQ for more on logos.