High-converting landing pages: optimized for leads & sales

Pro

Paul Camo

Contact for pricing

About this service

Summary

I craft high-converting landing pages tailored to your marketing goals with the help of top-of-the line tools like Webflow and Framer. Not only are the pages I design responsive and optimized for traffic, lead generation, and sales but they also bring your brand to life. My ultimate ambition is to form a partnership that enhances your marketing efforts, driving business results and consumer satisfaction.

Process

1. Brief

• I start by listening and understanding your goals, target audience, and desired outcomes.

• You provide key assets such as branding guidelines, content, and reference materials.

2. Debrief

• I come back with a scope proposal that recaps and confirms the brief, defining landing page objectives, user journey, and conversion goals.

• We brainstorm together the way forward and align expectations, defining key delivery and success criteria.

3. Plan

• I suggest a customized timeline, outlining the key milestones that will bring our vision to life.

Client feedback rounds: 1

4. Wireframing & layout design

• I conduct additional research and gather key insights to inform the design process.

• I create low-fidelity wireframes to visualize the structure, navigation, and content placement.

• I align the design with your brand identity as well as user experience (UX) best practices.

Client feedback rounds: 2

5. High-fidelity design

• I transform wireframes into fully polished, pixel-perfect designs using tools like Figma, Sketch, or Framer.

• I ensure the design is responsive and optimized for all devices.

Client feedback rounds: 1

6. Interactive prototyping

• I build a clickable prototype to visualize to demonstrate interactions and animations and gather feedback.

• I verify key user flows to identify any pain points or areas for improvement.

Client feedback rounds: 2

7. Development & implementation

• I convert the design into a fully functional landing page using Webflow or Framer.

• I add custom animations, interactive elements, and tool integrations as required.

Client feedback rounds: 1

8. SEO & performance optimization

• I optimize for fast loading speeds, mobile responsiveness, and SEO best practices.

• I integrate lead capture forms and connect them to your CRM or email marketing platform (if applicable).

9. Testing & quality assurance

• I conduct thorough testing across devices and browsers to ensure functionality and responsiveness.

• I test forms, interactive elements, and analytics integration.

10. Refinement & finalization

• I incorporate findings from usability testing to fine-tune your landing pages and optimize the user experience.

• I ensure the final deliverables meet all requirements agreed on the scope.

11. Launch

• I publish your landing pages and ensure everything is running smoothly.

12. Wash-up

• We have a feedback session to reflect on the collaboration and discuss upcoming projects.

• This is also your final chance to get my assistance with minor troubleshooting or adjustments.

Please note that further post-launch support for updates, analytics insights, or A/B testing is charged separately.

FAQs

What sets your landing page services apart?
I don't see myself a mere service provider. I see myself as your business partner, lending my skills and expertise to enhance your marketing efforts and enable the results you're after.
How long does it take to create a landing page?
Standard project duration is 2–3 weeks from kickoff to delivery.
Will my landing page be mobile-friendly?
Yes, all landing pages are fully responsive and optimized for mobile, tablet, and desktop devices.
Can you write the content for my landing pages?
I'll usually collaborate with your content team and recommend resources to refine your messaging. Nonetheless, Copy and UX Writing can be added on for an extra fee.
Do you integrate lead capture forms and analytics?
Absolutely! I can integrate custom lead capture forms and analytics tools so you can measure impact from day one.
What tools do you use to create landing pages?
I use Webflow, Framer, Figma, and Sketch to design and develop high-performing landing pages.
Can I update my landing pages after they're live?
Yes, I use platforms like Webflow and Framer, which allow for easy updates without needing extensive technical knowledge.
Do you offer A/B testing for landing pages?
Yes, I can set up A/B testing-ready designs so you can optimize your page over time.
What industries do you specialize in?
While I have extensive experience across the FMCG and Media industries, my skills are flexible and applicable across any kind of business.

What's included

Custom performance-oriented landing pages
A unique design tailored to your brand identity and marketing goals. Created in Figma, Sketch, or Framer.
Responsive development
Fully responsive landing pages optimized for seamless performance across all devices. Built in Webflow or Framer.
Engaging elements
Bespoke animations and interactive features that enhance your consumer experience. Implemented with Webflow or Framer.
SEO-friendly setup
Pages optimized with metadata, fast loading times, and clean code for better visibility on search engines.
A/B testing ready setup
Easily adjustable landing pages set up for A/B testing to help you refine your messaging and optimize performance.
Marketing tools integration
Whether it's a CRM system, marketing automation software, or analytics tools, your landing pages will be ready to plug and play.
Style playbook
A basic guide outlining fonts, colors, and components in order to future-proof updates.