User-centric app interfaces and prototypes

Pro

Paul Camo

Contact for pricing

About this service

Summary

I design user-centric and engaging app interfaces as well as interactive prototypes, leveraging best-in-class tools like Figma and Play. My designs help your stakeholders visualize the final product, boosting the buy-in you need for development. We can take this a step further with prototypes that test the concept. Ultimately, I aim to deliver an exceptional user experience that meets your business objectives.

Process

1. Brief

• I start by listening and understanding your goals, target audience, and desired outcomes.

• You provide key assets such as branding guidelines, consumer/competitor research, and reference materials.

2. Debrief

• I come back with a scope proposal that recaps and confirms the brief, defining landing page objectives, user journey, and conversion goals.

• We brainstorm together the way forward and align expectations, defining key delivery and success criteria.

3. Plan

• I suggest a customized timeline, outlining the key milestones that will bring our vision to life.

Client feedback rounds: 1

4. Strategy

• I outline your app’s core functionalities, user personas, and main user journeys.

• I conceive a product strategy that aligns with your goals and user needs.

Client feedback rounds: 2

5. Wireframing & information architecture

• I create low-fidelity wireframes to define your app’s structure and navigation.

• I generate a clear information architecture to ensure a seamless flow for your users.

Client feedback rounds: 2

6. High-fidelity design

• I transform wireframes into fully polished, pixel-perfect screens using tools like Figma, Sketch, or Illustrator.

• I ensure every screen reflects your brand identity and enhances user engagement.

Client feedback rounds: 1

7. Interactive prototyping

• I develop clickable prototypes to visualize the user experience and gather feedback.

• I verify key user flows to identify any pain points or areas for improvement.

Client feedback rounds: 2

8. Testing & quality assurance

• I conduct thorough testing to validate design choices and ensure functionality.

9. Refinement & finalization

• I incorporate findings from usability testing to fine-tune your app design and optimize the user experience.

• I ensure the final deliverables meet all requirements agreed on the scope.

10. Handoff & implementation support

• I deliver developer-ready files with detailed annotations and documentation for seamless implementation.

• I provide light support during development to address design-related queries and ensure fidelity to the design.

11. Wash-up

• We have a feedback session to reflect on the collaboration and discuss upcoming projects.

• This is also your final chance to get my assistance with minor troubleshooting or adjustments.

Please note that further post-handoff support and changes are charged separately.

Also note a design system add-on is recommended to future-proof your app, ensuring consistency and scalability. For more information on this additional service go here: https://contra.com/s/mRg3llc6-best-in-class-design-systems-and-guidelines?justUpdated=true

FAQs

What sets your app design and prototyping services apart?
I don't see myself a mere service provider. I see myself as your business partner, lending my skills and expertise to enhance your marketing efforts and enable the results you're after.
How long does it take to create an app design?
Standard project duration is 4–8 weeks from kickoff to delivery.
How do you ensure the app design is user-friendly?
User testing and feedback is embedded in the process to ensure the app meets your users' needs and expectations.
What tools do you use to create app designs?
I use cutting-edge tools like Figma, Sketch, Illustrator, and Play to create app designs and prototypes.
Can you work with my development team?
Absolutely! I provide developer-friendly handoff files, including annotations and specifications, and I’m happy to assist during the implementation phase.
Can you help with app redesigns?
Yes, I can help you revamp existing apps to improve usability, update visuals, or align with new business goals.
Do you conduct user research?
Yes, I conduct user research to understand your audience and create user-centric designs.
What file formats will I receive in the end?
You’ll receive design files in formats compatible with development, such as Figma, Sketch, or Adobe XD files, along with prototypes (if applicable) and supporting documentation.
What types of apps do you design?
I design apps for various industries, including e-commerce, edTech, and health & wellness. While I have extensive experience across the FMCG and Media industries, my skills are flexible and applicable across any kind of business.

What's included

App wireframes
Low-fidelity wireframes outlining the app’s structure, navigation, and user flows to establish a clear design direction.
User flow diagrams
Detailed diagrams that map user actions and navigation pathways to ensure a seamless app experience.
High-fidelity app screens
Fully designed, pixel-perfect app screens showcasing the app’s final look and feel, created in Figma, Sketch, or Illustrator.
Onboarding screens
Custom-designed onboarding screens to welcome new users and introduce them to your app’s features.
App icon design
Unique and eye-catching app icons designed to represent your brand and attract users.
Micro-interaction designs
Engaging animations and transitions that enhance user experience and bring your app to life.
Interactive prototypes
Clickable prototypes that simulate user interactions, enabling you to visualize and test the app’s functionality before development.
Developer handoff package
Organized and annotated design files with clear specifications to ensure a smooth transition to development.