Distinctive and impactful brand identities

Thaysa Paulo

Starting at

$

25

/hr

About this service

Summary

With over 5 years of experience in freelance and agency environments, I am deeply committed to helping your business tell their story through design. Because I am committed to delivering an original, authentic design that’s perfect for your business, my creative process stands apart from the generic visual identities promised in just one day or a few hours. Having worked in diverse fields and served clients from various industries, I have the expertise to craft logos that are either serious and corporate or fun, unexpected, and bold. You will receive a polished logo design that elevates your company to the next level!

Process

1- Briefing: Everything starts with a good briefing. During this phase, the client answers questions about the project that will guide my entire creative process. These questions help me gain a deeper understanding of the company/product/business, its purpose with the brand, and its references.
2- Research: At this stage, I conduct a benchmark analysis, researching direct and indirect competitors to understand how the market in this segment usually communicates, which visual resources are commonly used, and what I want to draw as inspiration for the creation process.
3- Defining Creative Directions: Based on the research conducted in the previous stage, I create two to three possible creative directions, with mood boards and visual guidelines, so the client can choose the one that makes the most sense for them.
4- Creation: Brand creation process.
5- Presentation: Presenting the brand project to the client, including its entire visual universe (colors, typography, applications, etc.).
6- Revisions and Adjustments: If necessary.
7- Final File Delivery: Delivering the final files.

FAQs

  • How long does it take to develop a complete visual identity?

    Between 2 to 4 weeks. It all depends on the complexity of the project and the communication I establish with the client.

  • How many logo options will be presented?

    In step 3 of the process ("defining a creative direction"), I present 2 to 3 creative paths. Here, I showcase mood boards with images that serve as references for logos, colors, and typography. In this stage, I don’t create a logo yet—I simply gather diverse references to help visualize a creative direction. The client selects a path, and I then develop the entire visual identity system based on the chosen direction. I present the complete visual identity system to the client, and if it doesn’t meet their expectations, I proceed with a new creation.

  • Will I receive the editable files for future changes?

    Yes! You will receive the open files (Illustrator), as well as EPS, PDF, and PNG formats.

  • Does the project cost include revisions and adjustments?

    The project cost includes up to 3 revisions. Beyond that, an additional fee of $50 will be charged for each new revision.

What's included

  • Complete Brand Identity

    Includes logo creation, color palette, typography and graphic elements definitions, visual identity mockup applications, 3 to 6 Instagram feed card templates, and a basic stationery kit: business card, letterhead, and email signature.

Skills and tools

Graphic Designer

Logo Designer

Print Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

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