What's included

• Analyse Marketing Performance

  Utilize marketing analytics to assess the performance of current marketing efforts. Create reports and graphical visualizations to identify trends and areas of improvement. Identify key performance indicators (website traffic, total ad spending, lead generation, and customer conversion rates etc.) and make recommendations for optimization.

• Create Customer Profiles

  Utilize marketing analytics to create detailed customer profiles. Analyse customer data to identify segments and create targeted campaigns.

• Develop Targeted Campaigns

  Leverage experimentation (A/B) testing and marketing analytics to create campaigns that are tailored to specific customer segments. Utilize predictive models to identify target markets and develop campaigns to reach those segments.

• Track Campaigns and KPIs

  Use marketing analytics to track campaigns and key performance indicators (KPIs) over time. Create reports and graphical visualizations to identify trends and areas of improvement.

• Optimize Campaigns

  Periodically review campaigns and KPIs to identify areas of improvement. Utilize marketing analytics to make data-driven decisions and optimize campaigns for better performance.

• Measure Return on Investment (ROI)

  Measure the return on investment (ROI) of marketing campaigns using marketing analytics. Create reports and graphical visualizations to identify campaigns with the highest ROI.