Marketing AnalyticsSamuel Momodu
I specialize in the analysis and interpretation of marketing data to provide insights and inform decisions for the benefit of the organization.
My primary focus is on developing and applying models to identify customer behaviours, and trends to predict customer responses to marketing initiatives.
In addition, I have over 6 years of extensive experience in designing and executing marketing experiments to measure the effectiveness of marketing campaigns. My expertise also includes the use of statistical techniques to analyze customer data and draw meaningful conclusions, as well as in the selection, implementation and management of marketing analytics tools and platforms.
What's included
Analyse Marketing Performance
Utilize marketing analytics to assess the performance of current marketing efforts. Create reports and graphical visualizations to identify trends and areas of improvement.
Identify key performance indicators (website traffic, total ad spending, lead generation, and customer conversion rates etc.) and make recommendations for optimization.
Create Customer Profiles
Utilize marketing analytics to create detailed customer profiles.
Analyse customer data to identify segments and create targeted campaigns.
Develop Targeted Campaigns
Leverage experimentation (A/B) testing and marketing analytics to create campaigns that are tailored to specific customer segments.
Utilize predictive models to identify target markets and develop campaigns to reach those segments.
Track Campaigns and KPIs
Use marketing analytics to track campaigns and key performance indicators (KPIs) over time. Create reports and graphical visualizations to identify trends and areas of improvement.
Optimize Campaigns
Periodically review campaigns and KPIs to identify areas of improvement.
Utilize marketing analytics to make data-driven decisions and optimize campaigns for better performance.
Measure Return on Investment (ROI)
Measure the return on investment (ROI) of marketing campaigns using marketing analytics.
Create reports and graphical visualizations to identify campaigns with the highest ROI.
Starting at$1,000
Tags
Google Analytics
Looker
SQL
Tableau
Data Analyst
Data Visualizer
Marketing Analytics Specialist
Service provided by
Samuel Momodu Newcastle upon Tyne, UK
Marketing AnalyticsSamuel Momodu
Starting at$1,000
Tags
Google Analytics
Looker
SQL
Tableau
Data Analyst
Data Visualizer
Marketing Analytics Specialist
I specialize in the analysis and interpretation of marketing data to provide insights and inform decisions for the benefit of the organization.
My primary focus is on developing and applying models to identify customer behaviours, and trends to predict customer responses to marketing initiatives.
In addition, I have over 6 years of extensive experience in designing and executing marketing experiments to measure the effectiveness of marketing campaigns. My expertise also includes the use of statistical techniques to analyze customer data and draw meaningful conclusions, as well as in the selection, implementation and management of marketing analytics tools and platforms.
What's included
Analyse Marketing Performance
Utilize marketing analytics to assess the performance of current marketing efforts. Create reports and graphical visualizations to identify trends and areas of improvement.
Identify key performance indicators (website traffic, total ad spending, lead generation, and customer conversion rates etc.) and make recommendations for optimization.
Create Customer Profiles
Utilize marketing analytics to create detailed customer profiles.
Analyse customer data to identify segments and create targeted campaigns.
Develop Targeted Campaigns
Leverage experimentation (A/B) testing and marketing analytics to create campaigns that are tailored to specific customer segments.
Utilize predictive models to identify target markets and develop campaigns to reach those segments.
Track Campaigns and KPIs
Use marketing analytics to track campaigns and key performance indicators (KPIs) over time. Create reports and graphical visualizations to identify trends and areas of improvement.
Optimize Campaigns
Periodically review campaigns and KPIs to identify areas of improvement.
Utilize marketing analytics to make data-driven decisions and optimize campaigns for better performance.
Measure Return on Investment (ROI)
Measure the return on investment (ROI) of marketing campaigns using marketing analytics.
Create reports and graphical visualizations to identify campaigns with the highest ROI.
$1,000