Functional & Aesthetic Brand Identity
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About this service
Summary
What's included
Brand Strategy & Positioning
We start by defining the brand's vision, mission, and values. We then identify key brand differentiators and start developing the brand's personality and tone of voice, while segmenting the target audience. Throughout the process, we keep crafting and refining the brand's messaging and narrative.
Branding & Visual Identity
This includes logo design, typography, color palette, brand iconography & graphic elements, brand pattern design (for packaging & digital use), and finally, a brand guidelines document.
Example projects
Recommendations
(5.0)
Client • Sep 2, 2025
Recommended
Working with Meld Studios was amazing. Their team stepped up, took our vision, and ran with it. They created an amazing Brand Identity that our company will be able to use for years to come.
Client • Apr 7, 2025
Recommended
We've worked with Meld on several projects across different domains over the last 5 years, and the experience has been consistently exceptional. Their handcrafted, unique designs and unwavering focus on user experience truly set them apart. Every deliverable reflects creativity, detail, and thoughtful execution. Our clients have always been extremely satisfied. Meld is a trusted, talented team we highly recommend.
Client • Apr 7, 2025
Recommended
I commissioned Meld to create a sleek and minimal lyric video for one of my new releases. I'm very happy with the creative direction Meld took with this - they're open to adapting new changes, and take their craft to heart when doing so. This will be an ongoing project with me for Meld, and I highly recommend them as a creative design studio.
Client • Apr 5, 2025
Recommended
Meld is easily one of the most supportive teams I’ve had the chance to work with. They accommodated weird hours without question, were incredibly patient with our last-minute requests and countless iterations, and genuinely took the time to understand what I needed—even when I struggled to articulate it myself. They're a passionate bunch who care deeply about what they do, and it shows. I’d wholeheartedly recommend Team Meld to anyone looking for thoughtful, reliable collaborators.
