What's included

• Brand strategy discovery

  This phase focuses on clarifying the foundation of your brand before any visual work begins. Through guided workshops, questionnaires, and light research, we define what your brand stands for, where it’s going, and how it should be positioned. The goal is to remove guesswork and give the brand a clear strategic direction that informs every design decision that follows.

• Market & audience review

  Here, I study your competitive landscape and target audience to understand how similar brands present themselves and what your audience expects. This helps identify gaps, avoid imitation, and ensure your brand speaks clearly to the right people. The outcome is a better understanding of who you’re competing with and who you’re communicating to.

• Brand positioning & messaging

  Based on the discovery and research, I define your brand’s core positioning and messaging direction. This includes your brand purpose, personality, and how the brand should sound and feel when communicating. This ensures the visual identity isn’t just attractive, but aligned with a clear message and intent.

• Moodboard and visual direction

  You will receive three visual moodboard options that explore different directions for your brand’s look and feel. These moodboards help define the style, tone, and overall visual direction of the identity before design begins. Once you select a direction, it becomes the visual reference used throughout the entire brand identity process.

• Logo suite design

  A complete logo suite is created to ensure your brand works across different contexts. This includes a primary logo and supporting logo variations designed for flexibility and consistency. The logo suite is built to remain clear, recognisable, and functional across digital and print platforms.

• Colour palette

  A structured colour palette is developed for your brand, including primary and supporting colours. The palette is designed to work well together and support your brand’s personality. Colour values are prepared for both digital and print use, making it easy to apply the brand consistently.

• Typography system

  A clear typography system is selected to support your brand identity. This includes fonts for headings, body text, and general use, along with guidance on how they should be applied. The goal is to create a consistent visual voice that feels professional and easy to use across all brand materials.

• Mockup applications

  Your brand identity is applied to realistic mockups to show how it works in real-world situations. These mockups help you see how the logo, colours, and typography come together on platforms such as websites, stationery, or digital materials before final delivery.

• Brand presentation

  You will receive a structured brand presentation that explains the identity system. This presentation walks you through the design decisions, visual direction, and how each element works together. It helps you understand not just what the brand looks like, but why it was designed that way.

• Brand assets

  This includes supporting visual elements that help your brand feel complete and consistent, only where they are needed. Depending on the brand’s needs, this may include curated or designed brand patterns, icons, or graphic elements that work with your logo, colours, and overall visual direction.

• Brand collaterals

  This covers essential brand materials used in everyday business communication. I’ll design a business card and letterhead that follow your brand system, ensuring your brand looks professional in both digital and printed formats. These designs are aligned with the rest of your identity so nothing feels out of place.

• Merch Concepts (T-shirts, tote bags, caps, etc.)

  This includes visual concepts showing how your brand can be applied to merchandise such as T-shirts, tote bags, or caps. These are concept designs meant to demonstrate how the identity works on physical items and help you visualise future brand extensions. Production or printing is not included.

• Social media templates

  You’ll receive 4 reusable social media templates designed using your brand’s colours, fonts, and layout style. These templates make it easy to post consistently without redesigning every time. They are structured so you or your team can quickly update text and images while keeping the brand look intact.

• Brand guidelines & documents

  You’ll receive clear brand guidelines and a presentation deck that document both the strategic thinking and the visual identity. These documents explain how to use the logo, colours, typography, and other brand elements correctly, so your brand stays consistent across platforms and future work is easy to manage.

• Support

  You’ll receive 1 month post-project support after final delivery. This covers small clarifications, guidance on how to apply the brand, and help with understanding the guidelines or files. This support is not for redesigns or new concepts, but to ensure you feel confident using the brand system correctly.