What's included

• Discovery and alignment call

  We start with a focused call to understand your business, brand goals, audience, and where the brand will be used. This conversation helps clarify what the brand needs to communicate, how it should feel, and what problems the identity should solve. It sets a clear foundation so every design decision is intentional and aligned with your vision.

• Moodboard and visual direction

  You will receive three visual moodboard options that explore different directions for your brand’s look and feel. These moodboards help define the style, tone, and overall visual direction of the identity before design begins. Once you select a direction, it becomes the visual reference used throughout the entire brand identity process.

• Logo suite design

  A complete logo suite is created to ensure your brand works across different contexts. This includes a primary logo and supporting logo variations designed for flexibility and consistency. The logo suite is built to remain clear, recognisable, and functional across digital and print platforms.

• Color palette

  A structured colour palette is developed for your brand, including primary and supporting colours. The palette is designed to work well together and support your brand’s personality. Colour values are prepared for both digital and print use, making it easy to apply the brand consistently.

• Typography system

  A clear typography system is selected to support your brand identity. This includes fonts for headings, body text, and general use, along with guidance on how they should be applied. The goal is to create a consistent visual voice that feels professional and easy to use across all brand materials.

• Mockup applications

  Your brand identity is applied to realistic mockups to show how it works in real-world situations. These mockups help you see how the logo, colours, and typography come together on platforms such as websites, stationery, or digital materials before final delivery.

• Brand presentation

  You will receive a structured brand presentation that explains the identity system. This presentation walks you through the design decisions, visual direction, and how each element works together. It helps you understand not just what the brand looks like, but why it was designed that way.

• Brand assets

  This includes supporting visual elements that help your brand feel complete and consistent, only where they are needed. Depending on the brand’s needs, this may include curated or designed brand patterns, icons, or graphic elements that work with your logo, colours, and overall visual direction.

• Brand collaterals

  This covers essential brand materials used in everyday business communication. I’ll design a business card and letterhead that follow your brand system, ensuring your brand looks professional in both digital and printed formats. These designs are aligned with the rest of your identity so nothing feels out of place.

• Merch Concepts (T-shirts, tote bags, caps, etc.)

  This includes visual concepts showing how your brand can be applied to merchandise such as T-shirts, tote bags, or caps. These are concept designs meant to demonstrate how the identity works on physical items and help you visualise future brand extensions. Production or printing is not included.

• Social media templates

  You’ll receive 4 reusable social media templates designed using your brand’s colours, fonts, and layout style. These templates make it easy to post consistently without redesigning every time. They are structured so you or your team can quickly update text and images while keeping the brand look intact.

• Mini brand guidelines

  A simple mini brand guideline is included to help you use your brand correctly. It covers the basics of logo usage, colours, and typography, giving you quick reference rules to maintain consistency in everyday use.

• Full Brand guidelines

  A detailed brand guideline document is provided with clear rules for logo usage, colour application, font usage, spacing, and general brand consistency. This guide is designed to be easy to follow, so anyone working with your brand can apply it correctly.

• Final files & delievrables

  All final brand files are delivered in organised folders, including AI, SVG, PNG, and PDF formats. These files are prepared for immediate use across digital and print platforms, making it easy for you or your team to access and apply them without confusion.

• Support

  You receive one month of post-project support after delivery. This support covers small clarifications about files or brand usage and minor adjustments, but does not include redesigns. The aim is to ensure a smooth handover and confident use of your new brand identity.