Brand identity design David Fabunmi
This service focuses on building a clear, structured brand identity that is guided by purpose, not guesswork. Every visual decision — logo, colours, typography, and supporting assets — is designed to work as part of one system, not as separate pieces.
Instead of relying on personal taste or trends, the identity is shaped by your business goals, audience, and how the brand needs to show up in the real world. The result is a practical brand system with clear rules, making it easy for your team or future designers to apply the brand consistently across websites, social media, marketing materials, and day-to-day use.
This is about clarity, consistency, and building a visual identity that supports growth.
Perfect For:
Businesses launching properly
If you’re starting a business and want to look serious from day one, this service helps you avoid the “trial and error” stage. You get a full identity system instead of random design decisions.
Brands that look inconsistent
If your logo, colours, and designs don’t feel connected or change too much across platforms, this service brings everything into one clear system that works everywhere.
Founders preparing a website or rebrand
If you’re about to redesign your website or refresh your brand, this gives you a solid visual foundation before building or relaunching anything.
Teams that need clear brand rules
If more than one person works on your brand, the guidelines make sure everyone uses the brand the same way, without confusion or mistakes.
How It Works:
1. Discovery and alignment call
We start with a focused call to understand your business, goals, audience, and where the brand will be used. This helps align expectations and sets a clear direction before design begins.
2. Moodboard and visual direction
I create visual moodboard options to explore different directions for your brand’s look and feel. You choose one direction, and that becomes the foundation for all design work.
3. Logo suite design
Using the chosen visual direction, I design the full logo suite. This ensures your logo works across different sizes, formats, and platforms while staying consistent.
4. Colour palette and typography system
I develop a clear colour palette and font system that supports your brand’s personality and makes your designs easy to apply and repeat.
5. Mockup applications and brand presentation
The identity is applied to mockups so you can see how it works in real use. Everything is explained clearly in a brand presentation, so you understand how and why the system works.
6. Brand guidelines, assets, and handover
You receive both mini and full brand guidelines, brand assets, and all final files in organised folders. After delivery, you get two weeks of support for clarifications.
What's included
Discovery and alignment call
We start with a focused call to understand your business, brand goals, audience, and where the brand will be used. This conversation helps clarify what the brand needs to communicate, how it should feel, and what problems the identity should solve. It sets a clear foundation so every design decision is intentional and aligned with your vision.
Moodboard and visual direction
You will receive three visual moodboard options that explore different directions for your brand’s look and feel. These moodboards help define the style, tone, and overall visual direction of the identity before design begins. Once you select a direction, it becomes the visual reference used throughout the entire brand identity process.
Logo suite design
A complete logo suite is created to ensure your brand works across different contexts. This includes a primary logo and supporting logo variations designed for flexibility and consistency. The logo suite is built to remain clear, recognisable, and functional across digital and print platforms.
Color palette
A structured colour palette is developed for your brand, including primary and supporting colours. The palette is designed to work well together and support your brand’s personality. Colour values are prepared for both digital and print use, making it easy to apply the brand consistently.
Typography system
A clear typography system is selected to support your brand identity. This includes fonts for headings, body text, and general use, along with guidance on how they should be applied. The goal is to create a consistent visual voice that feels professional and easy to use across all brand materials.
Mockup applications
Your brand identity is applied to realistic mockups to show how it works in real-world situations. These mockups help you see how the logo, colours, and typography come together on platforms such as websites, stationery, or digital materials before final delivery.
Brand presentation
You will receive a structured brand presentation that explains the identity system. This presentation walks you through the design decisions, visual direction, and how each element works together. It helps you understand not just what the brand looks like, but why it was designed that way.
Brand assets
This includes supporting visual elements that help your brand feel complete and consistent, only where they are needed. Depending on the brand’s needs, this may include curated or designed brand patterns, icons, or graphic elements that work with your logo, colours, and overall visual direction.
Brand collaterals
This covers essential brand materials used in everyday business communication. I’ll design a business card and letterhead that follow your brand system, ensuring your brand looks professional in both digital and printed formats. These designs are aligned with the rest of your identity so nothing feels out of place.
Merch Concepts (T-shirts, tote bags, caps, etc.)
This includes visual concepts showing how your brand can be applied to merchandise such as T-shirts, tote bags, or caps. These are concept designs meant to demonstrate how the identity works on physical items and help you visualise future brand extensions. Production or printing is not included.
Social media templates
You’ll receive 4 reusable social media templates designed using your brand’s colours, fonts, and layout style. These templates make it easy to post consistently without redesigning every time. They are structured so you or your team can quickly update text and images while keeping the brand look intact.
Mini brand guidelines
A simple mini brand guideline is included to help you use your brand correctly. It covers the basics of logo usage, colours, and typography, giving you quick reference rules to maintain consistency in everyday use.
Full Brand guidelines
A detailed brand guideline document is provided with clear rules for logo usage, colour application, font usage, spacing, and general brand consistency. This guide is designed to be easy to follow, so anyone working with your brand can apply it correctly.
Final files & delievrables
All final brand files are delivered in organised folders, including AI, SVG, PNG, and PDF formats. These files are prepared for immediate use across digital and print platforms, making it easy for you or your team to access and apply them without confusion.
Support
You receive one month of post-project support after delivery. This support covers small clarifications about files or brand usage and minor adjustments, but does not include redesigns. The aim is to ensure a smooth handover and confident use of your new brand identity.
FAQs
No. This also works for existing brands that feel messy, inconsistent, or outdated and need a clear system.
Not always. If your current logo still works, I can build the brand identity around it. If it doesn’t support the brand properly, I’ll explain why and suggest improvements.
Two rounds of revisions are included for key deliverables to refine the work based on your feedback.
You’ll receive three moodboard options showing different visual directions using colours, typography, and visual references. You’ll choose one to move forward with.
The full brand identity process usually takes 4 weeks, depending on feedback timing and scope.
You review the work and share clear feedback during each revision round. If more changes are needed after the included rounds, we can continue at an additional cost.
Have a basic idea of your business goals, audience, and where the brand will be used. Any references or inspiration are helpful, but not required.
David 's other services
Brand identity design David Fabunmi
Starting at$1,600
Duration4 weeks
This service focuses on building a clear, structured brand identity that is guided by purpose, not guesswork. Every visual decision — logo, colours, typography, and supporting assets — is designed to work as part of one system, not as separate pieces.
Instead of relying on personal taste or trends, the identity is shaped by your business goals, audience, and how the brand needs to show up in the real world. The result is a practical brand system with clear rules, making it easy for your team or future designers to apply the brand consistently across websites, social media, marketing materials, and day-to-day use.
This is about clarity, consistency, and building a visual identity that supports growth.
Perfect For:
Businesses launching properly
If you’re starting a business and want to look serious from day one, this service helps you avoid the “trial and error” stage. You get a full identity system instead of random design decisions.
Brands that look inconsistent
If your logo, colours, and designs don’t feel connected or change too much across platforms, this service brings everything into one clear system that works everywhere.
Founders preparing a website or rebrand
If you’re about to redesign your website or refresh your brand, this gives you a solid visual foundation before building or relaunching anything.
Teams that need clear brand rules
If more than one person works on your brand, the guidelines make sure everyone uses the brand the same way, without confusion or mistakes.
How It Works:
1. Discovery and alignment call
We start with a focused call to understand your business, goals, audience, and where the brand will be used. This helps align expectations and sets a clear direction before design begins.
2. Moodboard and visual direction
I create visual moodboard options to explore different directions for your brand’s look and feel. You choose one direction, and that becomes the foundation for all design work.
3. Logo suite design
Using the chosen visual direction, I design the full logo suite. This ensures your logo works across different sizes, formats, and platforms while staying consistent.
4. Colour palette and typography system
I develop a clear colour palette and font system that supports your brand’s personality and makes your designs easy to apply and repeat.
5. Mockup applications and brand presentation
The identity is applied to mockups so you can see how it works in real use. Everything is explained clearly in a brand presentation, so you understand how and why the system works.
6. Brand guidelines, assets, and handover
You receive both mini and full brand guidelines, brand assets, and all final files in organised folders. After delivery, you get two weeks of support for clarifications.
What's included
Discovery and alignment call
We start with a focused call to understand your business, brand goals, audience, and where the brand will be used. This conversation helps clarify what the brand needs to communicate, how it should feel, and what problems the identity should solve. It sets a clear foundation so every design decision is intentional and aligned with your vision.
Moodboard and visual direction
You will receive three visual moodboard options that explore different directions for your brand’s look and feel. These moodboards help define the style, tone, and overall visual direction of the identity before design begins. Once you select a direction, it becomes the visual reference used throughout the entire brand identity process.
Logo suite design
A complete logo suite is created to ensure your brand works across different contexts. This includes a primary logo and supporting logo variations designed for flexibility and consistency. The logo suite is built to remain clear, recognisable, and functional across digital and print platforms.
Color palette
A structured colour palette is developed for your brand, including primary and supporting colours. The palette is designed to work well together and support your brand’s personality. Colour values are prepared for both digital and print use, making it easy to apply the brand consistently.
Typography system
A clear typography system is selected to support your brand identity. This includes fonts for headings, body text, and general use, along with guidance on how they should be applied. The goal is to create a consistent visual voice that feels professional and easy to use across all brand materials.
Mockup applications
Your brand identity is applied to realistic mockups to show how it works in real-world situations. These mockups help you see how the logo, colours, and typography come together on platforms such as websites, stationery, or digital materials before final delivery.
Brand presentation
You will receive a structured brand presentation that explains the identity system. This presentation walks you through the design decisions, visual direction, and how each element works together. It helps you understand not just what the brand looks like, but why it was designed that way.
Brand assets
This includes supporting visual elements that help your brand feel complete and consistent, only where they are needed. Depending on the brand’s needs, this may include curated or designed brand patterns, icons, or graphic elements that work with your logo, colours, and overall visual direction.
Brand collaterals
This covers essential brand materials used in everyday business communication. I’ll design a business card and letterhead that follow your brand system, ensuring your brand looks professional in both digital and printed formats. These designs are aligned with the rest of your identity so nothing feels out of place.
Merch Concepts (T-shirts, tote bags, caps, etc.)
This includes visual concepts showing how your brand can be applied to merchandise such as T-shirts, tote bags, or caps. These are concept designs meant to demonstrate how the identity works on physical items and help you visualise future brand extensions. Production or printing is not included.
Social media templates
You’ll receive 4 reusable social media templates designed using your brand’s colours, fonts, and layout style. These templates make it easy to post consistently without redesigning every time. They are structured so you or your team can quickly update text and images while keeping the brand look intact.
Mini brand guidelines
A simple mini brand guideline is included to help you use your brand correctly. It covers the basics of logo usage, colours, and typography, giving you quick reference rules to maintain consistency in everyday use.
Full Brand guidelines
A detailed brand guideline document is provided with clear rules for logo usage, colour application, font usage, spacing, and general brand consistency. This guide is designed to be easy to follow, so anyone working with your brand can apply it correctly.
Final files & delievrables
All final brand files are delivered in organised folders, including AI, SVG, PNG, and PDF formats. These files are prepared for immediate use across digital and print platforms, making it easy for you or your team to access and apply them without confusion.
Support
You receive one month of post-project support after delivery. This support covers small clarifications about files or brand usage and minor adjustments, but does not include redesigns. The aim is to ensure a smooth handover and confident use of your new brand identity.
FAQs
No. This also works for existing brands that feel messy, inconsistent, or outdated and need a clear system.
Not always. If your current logo still works, I can build the brand identity around it. If it doesn’t support the brand properly, I’ll explain why and suggest improvements.
Two rounds of revisions are included for key deliverables to refine the work based on your feedback.
You’ll receive three moodboard options showing different visual directions using colours, typography, and visual references. You’ll choose one to move forward with.
The full brand identity process usually takes 4 weeks, depending on feedback timing and scope.
You review the work and share clear feedback during each revision round. If more changes are needed after the included rounds, we can continue at an additional cost.
Have a basic idea of your business goals, audience, and where the brand will be used. Any references or inspiration are helpful, but not required.
David 's other services
$1,600