The process starts with a structural audit of the existing Framer or Shopify site: what content types exist, what's duplicated, what's hardcoded that should be dynamic. From there I rebuild in Webflow using a clean Client-First naming system for classes, set up Webflow CMS collections that map to how your team actually thinks about content (products, categories, blog posts, case studies), and recreate or upgrade any custom interactions using native Webflow interactions or lightweight custom code where Webflow's defaults fall short.