SaaS Application • Web • Figma

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About this service

Summary

Designing a powerful SaaS product isn’t just about clean screens — it’s about clarity, structure, and scalability. I help teams transform complex workflows into intuitive, conversion-focused digital products built entirely in Figma. From first concept to polished dashboards, every screen is crafted to make your product easy to use, easy to scale, and easy to love. ✦ What’s Included
Discovery & Strategy – Understanding your product goals, target users, and unique value proposition.
UX Flow Mapping – Defining core journeys and edge cases to build clarity around structure and functionality.
Wireframes – Translating logic into low-fidelity visuals that establish layout, hierarchy, and usability.
Visual Design – Crafting pixel-perfect UI that blends brand personality with data-driven clarity.
Design System – Building reusable components, tokens, and documentation to keep your product consistent and scalable.
Figma Handoff – Delivering well-organized design files and ready-to-build specifications for your development team.
Post-Handoff Collaboration – Ongoing design support to ensure smooth implementation and quality assurance.
✦ Why Work With Me? I design data-driven, scalable, and user-centric SaaS products that empower teams and delight users. My approach combines strategic UX thinking with modular UI systems — ensuring every decision is intentional, measurable, and aligned with business outcomes.
Whether you’re building from scratch or redesigning an existing platform, I help you craft a SaaS experience that feels effortless yet powerful.

FAQs

  • How do you approach designing SaaS dashboards?

    I start by understanding your data models and business logic, then design layouts that make insights easy to read and act upon. Every element—from charts to tables—is crafted to communicate value, not noise.

  • Do you create design systems from scratch?

    Yes. I build component-based systems with scalable tokens and guidelines in Figma so your dev team can easily maintain consistency as the product grows.

  • Can you work with an existing design system?

    Absolutely. I can extend, refine, or restructure your current system to improve usability, accessibility, and brand cohesion.

  • What deliverables will I receive?

    You’ll get: 1. Organized Figma source files 2. Reusable design system library 3. UI kit with tokens, styles, and components 4. Interactive prototypes for handoff 5. Developer notes and documentation

  • Do you handle UX research or user testing?

    Yes, I can support UX research, heuristic analysis, or usability testing depending on project scope. I translate findings into actionable design decisions that improve flow and adoption.

  • Will the design be developer-ready?

    Yes. All files are structured, labeled, and documented for handoff — including spacing, color, typography, and component states — ensuring seamless translation to code.

  • Can you redesign an existing SaaS product?

    Yes. I specialize in redesigning legacy SaaS interfaces — modernizing them with better visual hierarchy, simplified navigation, and improved task efficiency.

  • How do you ensure scalability in SaaS design?

    By combining atomic design principles with consistent UI tokens and modular patterns, I ensure every new feature fits seamlessly into your ecosystem.

What's included

  • Figma Files

    Your project lives fully in Figma — from wireframes to high-fidelity designs. Every interaction, comment, and iteration happens in real time.

  • FigJam

    Collaborative user flows, sitemap planning, and feature brainstorming sessions to align product vision before design begins.

  • Jitter / Lottie (Optional)

    Micro-interaction prototypes or motion animations can be delivered as separate assets to elevate user experience.

  • Screens

    1. Desktop (Primary) 2. Tablet (If required) 3. Mobile Responsive (If required)

Example projects

Recommendations

(5.0)

Siddhartha Barua

Client • Nov 10, 2025

Working with Sourav at Fello was a great experience. He’s a creative and thoughtful designer who turns ideas into real impact. From building our lead scoring system to creating GenAI-based lead summary and script simulation tools, his work made a big difference. He also set up strong design systems that helped the team move faster and stay consistent. A true team player and problem-solver!

Sudip Chhatui

Client • Nov 8, 2025

There are people who see things differently and have the knack of surprising you when at every point. Sourav is one such designer. He is creative, efficient and professional. A very rare combination to find. I have had the good fortune of working with him on multiple projects, and it has been a real learning experience. His work in designing modules of doctor engagement really stands out. His designs have always had character and is very distinct in its appeal

Santu Dey • SB NRI

Client • Nov 8, 2025

Working with Sourav has been one of the easiest and most productive design collaborations I’ve had. He understands business goals as deeply as user needs, which makes discussions sharp and output actionable. From simplifying complex NRI investment journeys to bringing visual coherence across flows, his work consistently raised the bar for design thinking at SBNRI.


Skills and tools

Product Designer

UI Designer

UX Designer

FigJam

FigJam

Figma

Figma

Figma Make

Figma Make

Jitter

Jitter

Lottie

Lottie

Industries

Analytics
Banking & Loans
Insurance