An effective search engine optimization (SEO) strategy builds a website's online presence in a sustainable way. The first step will be to audit your current website to assess the health state of the website and its ranking. Then, I will run a competitive analysis based on major direct and indirect competitors. Then, there’s the audience’s research focusing on relevant topics and search volumes.

The next step is defining astrategic content plan for your website or blog, that describes the main takeaways of the analysis and research session, and defines the key aspects of the solution: the goals (what we can reasonably achieve), the KPIs (how we will measure performance), the action plan (what is needed to implement), the timeline (when and how actions take place), the resources (in terms of tools, channels, account access, etc….).

Once the strategy is discussed with the client and approved, it’s time for the implementation phase. The implementation can have a variable duration: it will be condensed in approx. one month, if it concerns only the main pages of a website; or it could take min. 4 to 12 months if it concerns the content marketing of a blog.

While the implementation is deployed, I will take care of monitoring the website’s performance in terms of ranking and content engagement. I will provide regular reports and suggest further improvements based on the strategy’s output.