Visual Identity + Branding Design

Pro

Lorena Alvarez

Contact for pricing

About this service

Summary

This service is perfect for entrepreneurs, small businesses, or individuals with a business plan, but lacking the visual elements to complete and launch their business.

With my visual identity service, you’ll receive essential visual assets designed to ensure your brand is cohesive, empathetic, and effectively communicates with your target audience. These deliverables are ready for use across websites, branded materials, and marketing channels, showcasing your brand’s personality, consistency, trustworthiness, value, and mission.

Process

📞 Step 1: Consultation Call We’ll start with an introductory call to understand your project’s goals, brand needs, and vision. You’ll receive a detailed project outline and timeline, giving you a clear roadmap for the design process.

🍥 Step 2: Brand Foundations & Design Process We’ll establish the core elements of your brand strategy. I’ll create mood boards to visualize the direction and gather your feedback, ensuring we’re aligned before diving into the creative work.

🌀 Step 3: Creative Development & Feedback Through collaborative consultations and review calls, I’ll present design concepts, including logo designs, typefaces, and color palettes. Together, we’ll refine the details to create a brand presence that perfectly reflects your identity.

📦 Step 4: Final Delivery & Support Once the designs are finalized, you’ll receive all the digital files necessary to launch your brand, along with detailed instructions on how to use them effectively. This includes tips for web and social media to maintain brand consistency. Rest assured, I’ll guide you throughout the entire process!

Let’s work together to bring your vision to life. Feel free to reach out to get started! 🙌

What's included

Brand Strategy & Research
My design process begins with having a consultation video call in order to better understand your business and flesh out your brand.
Mood Board & Creative Direction
I will create three mood board proposals aligned with your brand goal as well as key concept terms before we start designing your brand identity.
Logo Design
Based on the chosen moodboard, I will create three different logo proposals that you can choose from. The final delivery includes the Primary Logo, Secondary Logo, and Logomark.
Color Palette Package
A unique and relatable color palette can help your customers understand your vision and personality for your brand. I will provide your brand's color palette, including primary and secondary colors.
Typography Suite Selection
A typeface can set the tone for your brand and set the mood of your message. I will provide two typefaces that reflect your brand's values and tone.
Brand Pattern & Elements
Brand graphics that enhance your logo, increase brand recognition, improve brand identity, and make a positive impression on your customers. This includes a Favicon, Backgrounds, and Icon package.
Brand Guidelines E-Book
The Brand Guidelines are used to maintain brand consistency across channels. It includes a description of your brand, color palette, typography, patterns, logo usage, and brand application. This will be your guide to making your brand grow and thrive.
Mockups
A high-fidelity representation of your visual identity, including letterheads, business cards, envelopes, flyers, T-shirts, and so on.