Product-Ready Visual Identity
Starting at
$
2,000
About this service
Summary
FAQs
What is included in the scope?
This service covers the creation of a foundational visual identity designed specifically for digital products. The scope includes a logo system, color palette, typography, visual direction, and lightweight UI guidelines to ensure the brand can be immediately applied to a product, website, or pitch deck. The focus is on function, clarity, and consistency rather than extensive brand storytelling.
What is not included?
This service does not include brand strategy workshops, naming, messaging, copywriting, brand positioning exercises, or extensive marketing assets. It also does not include full brand books, print design, social media templates, or large illustration systems. If those are needed later, they can be scoped as a separate phase.
What does the client need to have before starting?
Clients should have a defined product idea, target audience, and general understanding of what they’re building. A working product is not required, but clarity around the product’s purpose, users, and goals is essential. Existing references, competitor examples, or inspiration are helpful but optional.
How does feedback and revisions work?
The project includes two structured feedback rounds. Feedback is gathered in a single, consolidated format to keep the process efficient and avoid scope creep. Small refinements are expected and welcomed, while major directional changes may require additional time or a revised scope.
What's included
Visual Brand Foundation
A concise brand direction that defines the product’s visual tone, personality, and design principles. This serves as the north star for future product, website, and motion design decisions.
Logo Design
Based on the chosen moodboard, I will create three different logo proposals that you can choose from. The final delivery includes the Primary Logo, Secondary Logo, and Logomark.
Color Palette (UI-Ready)
A thoughtfully selected color system designed for usability and scalability. Includes primary, secondary, and neutral colors optimized for digital products and accessible UI design.
Typography System
A screen-optimized typography hierarchy for headlines, body text, and UI elements. Includes font recommendations and guidance on how to use them consistently across product and marketing surfaces.
UI Visual Guidelines
A lightweight visual guide showing how the identity applies in real product and website contexts. This helps ensure consistency when moving into product design, web design, or motion.
Starter Brand Assets
A small set of ready-to-use assets to help teams move fast. May include basic icons, UI elements, or brand visuals that plug directly into product or website design.
Duration
2 weeks
Skills and tools
Industries