Product-Ready Visual IdentityLorena Alvarez
This service helps early-stage products establish a clear, usable visual identity before they move into product or website design. I create a digital-first brand foundation focused on clarity, usability, and scalability so teams can move fast without over-designing or locking themselves into something they’ll outgrow.
Unlike traditional branding, this approach is built specifically for SaaS and product-led teams, ensuring the identity works seamlessly across UI, web, motion, and future product features.
What's included
Visual Brand Foundation
A concise brand direction that defines the product’s visual tone, personality, and design principles. This serves as the north star for future product, website, and motion design decisions.
Logo Design
Based on the chosen moodboard, I will create three different logo proposals that you can choose from. The final delivery includes the Primary Logo, Secondary Logo, and Logomark.
Color Palette (UI-Ready)
A thoughtfully selected color system designed for usability and scalability. Includes primary, secondary, and neutral colors optimized for digital products and accessible UI design.
Typography System
A screen-optimized typography hierarchy for headlines, body text, and UI elements. Includes font recommendations and guidance on how to use them consistently across product and marketing surfaces.
UI Visual Guidelines
A lightweight visual guide showing how the identity applies in real product and website contexts. This helps ensure consistency when moving into product design, web design, or motion.
Starter Brand Assets
A small set of ready-to-use assets to help teams move fast. May include basic icons, UI elements, or brand visuals that plug directly into product or website design.
FAQs
This service covers the creation of a foundational visual identity designed specifically for digital products. The scope includes a logo system, color palette, typography, visual direction, and lightweight UI guidelines to ensure the brand can be immediately applied to a product, website, or pitch deck. The focus is on function, clarity, and consistency rather than extensive brand storytelling.
This service does not include brand strategy workshops, naming, messaging, copywriting, brand positioning exercises, or extensive marketing assets. It also does not include full brand books, print design, social media templates, or large illustration systems. If those are needed later, they can be scoped as a separate phase.
Clients should have a defined product idea, target audience, and general understanding of what they’re building. A working product is not required, but clarity around the product’s purpose, users, and goals is essential. Existing references, competitor examples, or inspiration are helpful but optional.
The project includes two structured feedback rounds. Feedback is gathered in a single, consolidated format to keep the process efficient and avoid scope creep. Small refinements are expected and welcomed, while major directional changes may require additional time or a revised scope.
Lorena's other services
Starting at$2,000
Duration2 weeks
Tags
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Procreate
Brand Design
Logo Designer
Visual Designer
Service provided by
Lorena Alvarez New York, USA
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- Paid projects
- 3
- Followers
Product-Ready Visual IdentityLorena Alvarez
Starting at$2,000
Duration2 weeks
Tags
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Procreate
Brand Design
Logo Designer
Visual Designer
This service helps early-stage products establish a clear, usable visual identity before they move into product or website design. I create a digital-first brand foundation focused on clarity, usability, and scalability so teams can move fast without over-designing or locking themselves into something they’ll outgrow.
Unlike traditional branding, this approach is built specifically for SaaS and product-led teams, ensuring the identity works seamlessly across UI, web, motion, and future product features.
What's included
Visual Brand Foundation
A concise brand direction that defines the product’s visual tone, personality, and design principles. This serves as the north star for future product, website, and motion design decisions.
Logo Design
Based on the chosen moodboard, I will create three different logo proposals that you can choose from. The final delivery includes the Primary Logo, Secondary Logo, and Logomark.
Color Palette (UI-Ready)
A thoughtfully selected color system designed for usability and scalability. Includes primary, secondary, and neutral colors optimized for digital products and accessible UI design.
Typography System
A screen-optimized typography hierarchy for headlines, body text, and UI elements. Includes font recommendations and guidance on how to use them consistently across product and marketing surfaces.
UI Visual Guidelines
A lightweight visual guide showing how the identity applies in real product and website contexts. This helps ensure consistency when moving into product design, web design, or motion.
Starter Brand Assets
A small set of ready-to-use assets to help teams move fast. May include basic icons, UI elements, or brand visuals that plug directly into product or website design.
FAQs
This service covers the creation of a foundational visual identity designed specifically for digital products. The scope includes a logo system, color palette, typography, visual direction, and lightweight UI guidelines to ensure the brand can be immediately applied to a product, website, or pitch deck. The focus is on function, clarity, and consistency rather than extensive brand storytelling.
This service does not include brand strategy workshops, naming, messaging, copywriting, brand positioning exercises, or extensive marketing assets. It also does not include full brand books, print design, social media templates, or large illustration systems. If those are needed later, they can be scoped as a separate phase.
Clients should have a defined product idea, target audience, and general understanding of what they’re building. A working product is not required, but clarity around the product’s purpose, users, and goals is essential. Existing references, competitor examples, or inspiration are helpful but optional.
The project includes two structured feedback rounds. Feedback is gathered in a single, consolidated format to keep the process efficient and avoid scope creep. Small refinements are expected and welcomed, while major directional changes may require additional time or a revised scope.
Lorena's other services
$2,000