Brand Identity Design

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Lorena Alvarez

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About this service

Summary

This service is perfect for entrepreneurs, small businesses, or individuals with a business plan, but lacking the visual elements to complete and launch their business.

As part of my visual identity service, you will receive essential visual assets that will help ensure that your brand is cohesive, empathetic, and communicates clearly to your target audience. The visual design deliverables will be ready for publishing on your website or other large-scale branded materials, conveying your brand's personality, consistency, trustworthiness, value, and mission.

Process

📞 Consultation Calls

In our introductory call, we will discuss the broad intentions of your project and establish the needs of the brand. You will receive a detailed overview of the project and a timeline indicating how your design asset will evolve.

🍥 Design Process & Feedback

Having completed the brand strategy & established the foundations, it's time to begin the design process. Creating a solid foundation for your brand is the most critical step to ensuring success for it. I will create mood boards, showing everything that needs to be brought to life, and ask for feedback.

🌀 Creative Process & Feedback

During this creative process, we will have consultations and review calls so you can provide feedback on logos, typeface, and color palette proposals. My goal is to create a brand presence that perfectly reflects your brand identity.

📦 Delivery

Upon iteration based on your feedback, you'll receive all the digital files you need to launch your brand! Do not worry, I will be there to guide you throughout the whole process! Providing brand guidance and instructions on how to use all deliverables (including web & social media tips).

Feel free to reach out, and get started! 🙌

What's included

Brand Strategy & Research
My design process begins with having a consultation video call in order to better understand your business and flesh out your brand.
Mood Board & Creative Direction
I will create three mood board proposals aligned with your brand goal as well as key concept terms before we start designing your brand identity.
Logo Design
Based on the chosen moodboard, I will create three different logo proposals that you can choose from. The final delivery includes the Primary Logo, Secondary Logo, and Logomark.
Color Palette Package
A unique and relatable color palette can help your customers understand your vision and personality for your brand. I will provide your brand's color palette, including primary and secondary colors.
Typography Suite Selection
A typeface can set the tone for your brand and set the mood of your message. I will provide two typefaces that reflect your brand's values and tone.
Brand Pattern & Elements
Brand graphics that enhance your logo, increase brand recognition, improve brand identity, and make a positive impression on your customers. This includes a Favicon, Backgrounds, and Icon package.
Brand Guidelines E-Book
The Brand Guidelines are used to maintain brand consistency across channels. It includes a description of your brand, color palette, typography, patterns, logo usage, and brand application. This will be your guide to making your brand grow and thrive.
Mockups
A high-fidelity representation of your visual identity, including letterheads, business cards, envelopes, flyers, T-shirts, and so on.