Bespoke Brand Identity Package

Chloesha Shepperd

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About this service

Summary

My design process is very collaborative, and I will strive to realize your vision. Individuality is also very important to me, and I will never produce work that is a duplication from anywhere else. I also steer away from following trends, because trends come and go, but you want your business to stay relevant without having to update your logo with each new design trend. For this reason, I always design based on the client's aesthetic vision, goals for the business and target market. Communication is key, I keep my clients up to date on the process and welcome any and all feedback.

I want my clients to be very involved with the design process as it is your brand image and you need to be represented within the final aesthetic. If you can enlighten me with as much information as possible within the Discovery Call, it is a lot more likely that your final brand will align with your initial vision. This sharing market research, Pinterest boards, imagery, fonts and colours that you love or feel would work.

Obviously, I will then come in with my expertise and help you refine your ideas into a reality, creating a gorgeous collaboration of ideas and a brand that will speak volumes to your audience - meaning more customers!

What's included

Bespoke Logo Design
Your new logo will be designed during a very collaborative process involving mood boarding, market research, and plenty of back and forth about what your vision is, and what will propel your business forward and catch the eyes of your target market! Logo will be delivered as a high resolution PNG file in multiple sizes for various applications.
Brand Guidelines
A set of brand guidelines will be included to help you and your colleagues and employees utilize the logo, brand assets, palette, and typography correctly. This will ensure that your visual identity package is cohesive across all of the brand's touchpoints.
Brand Assets & Files
Brand assets include color palette, typography, secondary logo(s), and any of the add-ons mentioned below.
Any add-ons
Add-ons can include naming, marketing materials, business cards, animated logo, brand icons, and more! We can discuss what would be relevant and helpful for your specific business.

Example projects