My design process is very collaborative, and I will strive to realize your vision. Individuality is also very important to me, and I will never produce work that is a duplication from anywhere else. I also steer away from following trends, because trends come and go, but you want your business to stay relevant without having to update your logo with each new design trend. For this reason, I always design based on the client's aesthetic vision, goals for the business and target market. Communication is key, I keep my clients up to date on the process and welcome any and all feedback.



I want my clients to be very involved with the design process as it is your brand image and you need to be represented within the final aesthetic. If you can enlighten me with as much information as possible within the Discovery Call, it is a lot more likely that your final brand will align with your initial vision. This sharing market research, Pinterest boards, imagery, fonts and colours that you love or feel would work.



Obviously, I will then come in with my expertise and help you refine your ideas into a reality, creating a gorgeous collaboration of ideas and a brand that will speak volumes to your audience - meaning more customers!