What's included

• Basic Brand Strategy

  Establish the foundation for the brand's identity, positioning, and communication. Identifying the target audience, understanding their needs, analysing the competitive landscape to determine the brand’s unique value proposition and positioning in the market.

• Two Concept Moodboards

  Based on the brand strategy, two concepts will be drawn to choose from in the form of moodboards that will include relevant font choices, colors, photography and overall design style. This step gives a perfect overview over what could be designed in the latter stage.

• Logo Design

  One logo design, with main and secondary variations.

• Brand Color Palette

  Suitable color palette in tune with the design, industry and brand personality.

• Brand Typography

  Suitable typography in tune with the brand's personality, taking into consideration main communication channels.

• Digital Mockups

  Mock-ups showcasing the identity in possible real life scenarios to prove the applications of the design.