What's included

• Comprehensive Brand Strategy

  In-depth research, analysis of target audience, market dynamics, and competitive landscape. Focused on crafting a unique value proposition, creating a consistent brand image, and developing tailored messaging for different channels and touchpoints. It aims to establish a strong brand presence, build customer loyalty, and drive long-term business success.

• Two Concept Moodboards

  Based on the brand strategy, two concepts will be drawn to choose from in the form of moodboards that will include relevant font choices, colors, photography and overall design style. This step gives a perfect overview over what could be designed in the latter stage.

• Two Logo Variations

  Two logo variations to choose from, after which a complete logo design suite including fully customised main logotype, secondary variants, submark & icon will be developed.

• Color Palette

  Suitable color palette in tune with the design, industry and brand personality.

• Brand Typography

  Suitable typography in tune with the brand's personality, taking into consideration main communication channels.

• Digital Mockups

  Mock-ups showcasing the identity in possible real life scenarios to prove the applications of the design.

• Brand Guidelines

  Detailed brand book providing clear guidelines and standards for maintaining consistency in how the brand is presented across various platforms and mediums.