User Research This should summarize the findings from the research conducted to understand the target users' needs, preferences, and behaviors Personas These are fictional characters that represent the target users and can help the team empathize with them and design for their needs. User Journey These illustrate the steps users take to achieve a goal, including any pain points and opportunities for improvement. Wireframes+ User flows User flows are visual representations of the steps a user takes to accomplish a specific task or goal within an application or website. They help designers understand the user's perspective, identify potential issues, and improve usability and functionality. Visual design mockups These show the final look and feel of the site or app, including color scheme, typography, and imagery. Style guide This document outlines the guidelines for the visual design, including color palette, typography, and imagery, to ensure consistency across the site or app. Final design assets These include all the files necessary to build and launch the site or app, such as design files, code, and assets like images and icons.