Brand Identity Design⚡️
Starting at
$
4,800
About this service
Summary
FAQs
How many moodboards will I receive and what do they entail?
You will receive 2 moodboard concepts, that may include photography, typography, graphic design samples and colors. These will be used to set the mood and tone of the project, identify the creative direction in which the project will be moving. The moodboards are custom made to suit your brand, it's message, positioning and the target audience. Moodboards are custom researched for each individual project. You will be free to choose your preferred option from the 2 provided.
How many logo design concepts will I receive? Can I provide feedback?
You will receive 2-3 logo design concepts. These may be hand-drawn or digital drafts; from which you will be able to choose your preferred option and provide feedback, upon which the concept chosen will be adjusted and improved to be finalized.
If I already possess some brand elements that I want used, can they be incorporated?
Your existing brand elements are welcome. For example, it can be a pre-existing logo that needs improving or your preferred font or color. All will be taken into consideration when crafting your new visual identity.
What do the additional brand elements entail?
These can be patterns, brand icons, graphics or photography. For example, you might need a pattern for your wrapping paper; icons to represent your specific product or service or your product's photoshoot professionally edited. Up to 5 units of graphics is included into this package. Any additional elements after the 5 unit mark can be developed for an additional hourly charge.
What file types will be included in the final package?
The final package will include files in various formats such as vector (AI or EPS), PNG (with transparent background), and/or JPEG.
How does the revision process work, and what if I need more than two revisions?
During the revision rounds, you can provide feedback on the initial concepts, and I will make necessary adjustments to align the logo with your vision. If you require more than the included two rounds of revisions, additional revisions can be provided at an added cost. This ensures that you are completely satisfied with the final design.
How can I best prepare for the initial consultation to ensure a successful design process?
For the initial consultation, it's helpful to have a clear understanding of your brand vision, target audience, and any specific design preferences or inspirations. The more information and context you can provide, the better I can tailor the initial concepts to suit your brand's unique identity.
What's included
⚡️Discovery & Creative Direction
We begin with a focused consultation to align on your brand’s vision, audience, and competitive landscape. Through a strategic questionnaire and guided exploration, we'll craft a clear positioning statement, define your ideal audience, establish voice principles, and outline strategic design pillars - all packaged into a focused strategy guide that informs every creative decision to follow.
⚡️Moodboard & Visual Direction
Two distinct moodboard options are developed, presenting unique creative directions. You’ll select one to set the foundation for your brand’s look and feel.
⚡️Logo Suite Design*
Up to three initial concepts are created, leading to a refined final logo suite that includes: a Primary Logo as the core of your brand identity, a Secondary Logo for flexible applications, a Submark for compact spaces, and a Favicon to establish a strong web presence.
Color Palette*
A cohesive color system will be created comprising your brand's primary and secondary colors, along with corresponding digital and print values, and suggested pairings to maintain visual harmony
Typography*
A curated font system, including selections for headings, subheadings, and body text will be proposed, accompanied by usage examples. Recommendations may feature both free and premium fonts; procurement of paid fonts is the client's responsibility. A comparable free alternative will be provided if a premium font is suggested.
Brand Elements*
Custom-designed assets such as patterns, icons, or curated branded imagery that enhance and complement your brand's visual identity
⚡️Brand assets Handover
Delivery of finalized assets in multiple formats (e.g., PNG, SVG, PDF) suitable for immediate use both in print and digital mediums.
🔥 Brand Manual + Brand-in-Use
A comprehensive Brand Manual document will be provided to ensure consistent application of your new brand identity across all platforms, detailing appropriate use of all elements of the new branding - logo suite, typography, colors and brand elements. The Brand Manual is supported by a carefully crafted set of Brand-In-Use mockups showcasing the branding's application in real world scenarios, both digital and in print
🤝 Review process
Items marked with an asterisk (*) include up to 2 rounds of revisions based on your feedback, ensuring the final designs align with your vision.
Example projects
Recommendations
(5.0)
Client • Oct 28, 2025
Recommended
As an agency owner I have worked with hundreds of freelancers, Darya by far is in that absolute top end of town. Interpreted the brief very well and works fast. Look forward to working together on the next project!
Client • Oct 8, 2025
Recommended
Darya is a very talented designer. I run a design studio and she has been instrumental in taking on the extra work when I cannot fit it into my schedule. She communicates well, is organized, creative, and professional. Thank you Darya!
Client • Aug 19, 2025
Recommended
Couldnt speak highly enough of Darya, the quality of work and her ease of communicating and working with, even though opposite sides of the globe.
Client • Jun 25, 2025
Recommended
Terrific experience.. Darya brought our brand to life in short order, capturing the spirit of the business. Responsive, thoughtful. Highly recommended.
Client • May 21, 2025
Recommended
Darya is a fantastic designer
Client • Apr 3, 2025
Recommended
Darya is a Contra gem!!!!! I'm SO happy that I found her. Her work is beautiful and she is extremely organized. I hope to continue a long-term partnership with her!
Recommended
I love working with Darya! She is so organized and such a talented creative.
Client • Apr 21, 2025
Client • Nov 14, 2024
Recommended
We worked with Darya for a brand consultation, and her insights as a pro designer were incredibly valuable. Would love to work with her again in the future.
Recommended
Was a pleasure to work with Darya again!
Client • Feb 28, 2025
Client • Feb 26, 2025
Recommended
Darya is a fantastic creative partner. She brings skill, insight, and attention to detail, making collaboration seamless and inspiring. Her ability to translate vision into execution is unmatched. Looking forward to working together again!
Client • Feb 24, 2025
Recommended
Darya is a pleasure to work with, a total pro!
Client • Jan 10, 2025
Recommended
Working with Darya was a pure pleasure due to her professionalism, responsiveness, competence and creative skills. Everything went smoothly and we have no negative feedback to provide.
Client • Dec 24, 2024
Recommended
Darya was strategic, creative, and overall great for our logo project. She created a logo perfect for our unique brand needs. We'll be using her in future projects!
Client • May 30, 2024
Recommended
Darya is awesome! Super responsive and makes quick adjustments. She’s flexible with many options to fit your needs. Great presentation skills, clear solutions, and fantastic delivery. Communication and patience are top-notch!
Client • Dec 10, 2023
Recommended
Darya is an exceptional designer who demonstrated remarkable efficiency in completing the project. Her clear communication and eagerness to assist make her a standout collaborator and I look forward to selecting her for future design projects.
Duration
4 weeks
Skills and tools
Industries