Complete Brand Identity Design

Dominika Krasnicka

(0)

Starting at

2,800

About this service

Summary

Tailor-made service for hospitality businesses seeking to create unforgettable experiences. It goes beyond visuals, delving into the heart of your brand to uncover its unique story, style, and vibe.

From crafting captivating logos and selecting the perfect color palette to curating typography and defining a photography style, every aspect of your visual identity will reflect the essence of your hospitality business.

The holistic approach includes developing a brand narrative that goes beyond aesthetics. You will receive a complete toolkit to consistently communicate your brand’s personality across various touchpoints, from your website and social media presence to printed materials and beyond.

Process

🎯 STEP 1 - STRATEGY

Once you’re booked in you’ll be asked to fill out an in-depth questionnaire so I can get to know you and your business better. We will then jump on a Zoom call or meet in person, to complete a strategy session together and figure out your brand on a deeper level.

👀 STEP 2 - VISUALIZATION

At this stage, I will put together a brand strategy & visual direction presentation which will include two initial mood board directions. Mood boards include a collection of design elements that provide initial images, concepts, colors and styles proposed for the general ‘look and feel’ of the visual identity.

🎨 STEP 3 - CREATION

This is when your brand will start to come to life. Logo and all the other brand assets will be created and presented in a mock-up form, so you can visualize your new branding in real life. This also will be time for feedback and possible revisions.

🚀 STEP 4 - LAUNCH

Once you’re happy with absolutely everything all the files will be packaged up and sent across to you, ready for your exciting launch! You will receive a brand guidelines document assisting you with how to properly use your brand identity. I will be here if you need anything in the future or any help with your launch.

What's included

📝 COMPREHENSIVE QUESTIONNAIRE
A comprehensive questionnaire to uncover your business’s unique branding needs and aspirations
📞 BRAND DISCOVERY CALL
Time for some one-on-one chat! We'll hop on a call to really get into the nitty-gritty of your brand. Think of it as a brainstorming session where we'll explore your brand's backstory, values, and where you want to take it. Your insights will shape our journey together.
✌ TWO CREATIVE DIRECTIONS /MOODBOARDS
I'll whip up two distinct visual vibes for your brand, based on what we've uncovered. Each moodboard is like a visual story, capturing different facets of your brand personality. You'll have options to choose from, ensuring we hit the mark with your brand's look and feel.
🔥 FULL LOGO SET
Get ready to unveil your brand's identity in style! I'll design a complete logo set including your primary logo, secondary logo, a memorable sub-mark, and a favicon for your online presence. Your brand will shine from every angle!
🎨 CUSTOM COLOR PALETTE
Let's paint your brand's world with hues that speak volumes. Together, we'll craft a custom color palette that captures the essence of your brand – from bold and vibrant to soft and subtle. Every shade will tell your brand's story.
✒ CUSTOM TYPOGRAPHY STYLING
Words matter, and how they look matters even more. I'll handpick typography styles that resonate with your brand's personality and message. From elegant serifs to modern sans-serifs, your brand's voice will be loud and clear.
💠 BRAND ICONS AND PATTERN DESIGN
It's the little details that make a big difference. I'll create unique brand icons and patterns that add depth and character to your brand identity. These elements will tie everything together seamlessly, making your brand instantly recognizable.
🔖 3 CUSTOM ADD-ONS (E.G. MENUS, BRANDED MERCHANDISE, PACKAGING)
Let's take your brand beyond the screen! Whether it's designing menus for your restaurant, branded merchandise for your store, or eye-catching packaging for your products, I've got you covered. Your brand will leave a lasting impression, no matter where it goes.
📱 SOCIAL MEDIA GRAPHICS
Get ready to make a splash on social media! I'll design captivating graphics that stop the scroll and engage your audience.
📣 COMMUNICATION STRATEGY & PHOTOGRAPHY
Let's craft a winning game plan for how your brand communicates visually. From striking photography to a solid strategy, we'll ensure every image speaks volumes about your brand.
📒 BRAND USAGE GUIDE
A comprehensive document covering everything from logo placement to tone of voice. It's your go-to for keeping your brand consistent and cohesive across every touchpoint.
📞 FOLLOW UP CALL + 30 DAYS SUPPORT
Our partnership doesn't end after the project's done. I'll check in with you after completion and offer 30 days of support. Consider me your brand's guardian angel, ensuring everything runs smoothly as you launch into the world.